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    • Performance marketing - Noida - WTF Gyms

    WTF Gyms
    WTF Gyms Noida

    3 weeks ago

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    Description

    Job Summary:


    We are seeking a highly skilled Performance Marketing Specialist & Digital Marketing Executive to drive lead generation, brand awareness, and customer acquisition through paid and organic digital campaigns.

    The ideal candidate should have a strong understanding of online marketing strategies, data analytics, and ad campaign optimization.

    Key Responsibilities:

    Performance Marketing:

    • Plan, execute, and optimize paid marketing campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), and Linked In Ads.
    • Manage budgets efficiently to maximize ROI and reduce cost per acquisition (CPA).
    • Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, etc.) and implement datadriven improvements.
    • Conduct A/B testing of ad creatives, audience targeting, and landing pages to improve conversions.
    • Collaborate with designers and content teams to create highconverting ad creatives and landing pages.

    Digital Marketing:

    • Develop and implement SEO strategies to improve organic website traffic and search rankings.
    • Create and execute content marketing strategies, including blog posts, social media content, and email campaigns.
    • Manage and grow social media presence across platforms (Instagram, Facebook, Linked In, You Tube, etc.).
    • Track website traffic and user behavior using tools like Google Analytics, Search Console, and Hotjar.
    • Develop and execute influencer marketing and brand partnership strategies to enhance reach and credibility.

    Key Requirements:

    • Education: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
    • Experience: 14 years of experience in digital marketing, performance marketing, or growth marketing.
    • Skills:
    • Strong expertise in Google Ads, Facebook Ads, and other paid ad platforms.
    • Handson experience with SEO, keyword research, and backlink strategies.
    • Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel.
    • Ability to analyze data and create reports with insights and recommendations.
    • Strong understanding of conversion rate optimization (CRO) techniques.
    • Excellent written and verbal communication skills.
    • Preferred: Experience in the fitness industry, ecommerce, or lead generation businesses is a plus.

    Benefits:

    • Competitive salary with performancebased incentives.
    • Learning and career growth opportunities in the digital marketing field.
    • Handson experience with the latest marketing tools and strategies.
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