Jobs

    CDP Specialist - Bangalore, India - CliqHR

    CliqHR
    CliqHR Bangalore, India

    1 day ago

    Default job background
    permanent Marketing / Advertising / Public Relations
    Description

    Responsibilities:
    As a CDP Specialist, you will be responsible for managing and optimizing customer data platform solutions. The candidate should be proficient in data management, segmentation, analytics, and campaign execution.

    This role requires a blend of technical expertise, strategic thinking, and hands-on execution to drive business growth through effective utilization of customer data.


    • Manage and maintain the Customer Data Platform (CDP) infrastructure, including data ingestion, integration, and storage.
    • Collaborate with cross-functional teams to understand data requirements and implement data governance best practices.
    • Develop and execute segmentation strategies to target specific customer segments based on behaviour, demographics, and other relevant attributes.
    • Utilize data analytics tools to derive actionable insights from customer data and make recommendations for marketing campaigns and product improvements.
    • Design and implement personalized marketing campaigns across multiple channels (email, SMS, push notifications, etc.) using the CDP platform.
    • Monitor and optimize campaign performance based on key metrics such as engagement, conversion rates, and ROI.
    • Conduct A/B testing and multivariate analysis to improve campaign effectiveness and drive continuous improvement.
    • Stay updated on industry trends and best practices related to customer data management, marketing automation, and CDP technologies.
    • Train and support internal teams on using the CDP platform effectively for their respective functions.
    • Collaborate with IT and third-party vendors to troubleshoot technical issues and ensure the smooth functioning of the CDP platform.

    Skills Required:

    • Bachelor's degree in marketing, Business Administration, Information Technology, or related field. Advanced degree or relevant certifications are a plus.
    • Proven experience (5 years) working with Marketing Cloud and Customer Data Platforms such as Salesforce Marketing cloud, Data Cloud, Web Engage, Segment, Adobe Audience Manager, etc.
    • Strong proficiency in SQL, JSON, data manipulation, and data visualization tools (e.g., Tableau, Power BI).
    • Experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM platforms (e.g., Salesforce, Microsoft Dynamics) is preferred.
    • Excellent analytical skills with the ability to translate data into actionable insights and recommendations.
    • Solid understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices for data security.
    • Strong communication and collaboration skills with the ability to work effectively across multiple teams and stakeholders.
    • Detail-oriented with a focus on accuracy and quality of data.
    • Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.
    • Flexibility to adapt to evolving business needs and technologies.
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