- Manage and maintain the Customer Data Platform (CDP) infrastructure, including data ingestion, integration, and storage.
- Collaborate with cross-functional teams to understand data requirements and implement data governance best practices.
- Develop and execute segmentation strategies to target specific customer segments based on behaviour, demographics, and other relevant attributes.
- Utilize data analytics tools to derive actionable insights from customer data and make recommendations for marketing campaigns and product improvements.
- Design and implement personalized marketing campaigns across multiple channels (email, SMS, push notifications, etc.) using the CDP platform.
- Monitor and optimize campaign performance based on key metrics such as engagement, conversion rates, and ROI.
- Conduct A/B testing and multivariate analysis to improve campaign effectiveness and drive continuous improvement.
- Stay updated on industry trends and best practices related to customer data management, marketing automation, and CDP technologies.
- Train and support internal teams on using the CDP platform effectively for their respective functions.
- Collaborate with IT and third-party vendors to troubleshoot technical issues and ensure the smooth functioning of the CDP platform.
- Bachelor's degree in marketing, Business Administration, Information Technology, or related field. Advanced degree or relevant certifications are a plus.
- Proven experience (5 years) working with Marketing Cloud and Customer Data Platforms such as Salesforce Marketing cloud, Data Cloud, Web Engage, Segment, Adobe Audience Manager, etc.
- Strong proficiency in SQL, JSON, data manipulation, and data visualization tools (e.g., Tableau, Power BI).
- Experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM platforms (e.g., Salesforce, Microsoft Dynamics) is preferred.
- Excellent analytical skills with the ability to translate data into actionable insights and recommendations.
- Solid understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices for data security.
- Strong communication and collaboration skills with the ability to work effectively across multiple teams and stakeholders.
- Detail-oriented with a focus on accuracy and quality of data.
- Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.
- Flexibility to adapt to evolving business needs and technologies.
CDP Specialist - Bangalore, India - CliqHR
Description
Responsibilities:
As a CDP Specialist, you will be responsible for managing and optimizing customer data platform solutions. The candidate should be proficient in data management, segmentation, analytics, and campaign execution.
This role requires a blend of technical expertise, strategic thinking, and hands-on execution to drive business growth through effective utilization of customer data.
Skills Required: