- Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends Translate consumer/stakeholder insights into effective marketing campaigns and initiatives Design and roll out brand communication campaigns in coordination with country-based brand teams, ensuring consistency and alignment with brand guidelines Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including digital, print, and events) Monitor and measure campaign performance, making data-driven adjustments to optimize results Liaise with country-based teams and external agencies to develop and implement strong trade activation programs that drive brand visibility and sales Collaborate with sales teams to align trade activation activities with sales strategies and goals
MPD Head - Mumbai, India - SUN PHARMA
Description
Name:
Employee ID:
Job Title:
Marketing Head - Primalands
Job Grade:
Function:
India Business
Division:
Primalands
Manager's Job Title:
Skip Level Manager's Title:
Function Head Title:
Location:
Mumbai
No. of Direct Reports (if any)
Date of Joining:
Reports to
Reported by
Job Summary
We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.
Responsibilities