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Business Development Manager - Bengaluru, India - Cryptic | The House of Curiosity
Description
Who are we
We're Cryptic Intel - a digital-first, full-service advertising agency with mainline capabilities, that prides itself in melding the boundaries between creative, branding, strategy, tech, and marketing, to deliver a unified approach to every marketing opportunity.
The role
The Business Development Manager is responsible for helping the organization grow its portfolio, while still maintaining relations with our existing client base.
We work with companies like Livspace, Meesho, Flipkart, Radisson, Lux Cozi, Bosch and more.
Job Description
· Conduct in-depth market research and provide a detailed report for prospective clients.
· Analyze the current and prospective clients and their competitors along with the market to derive a digital strategy. Analyse the previous campaigns run by the client and his/her competitors
· Generate leads and efficiently keep in regular contact with existing prospects.
· Maximize networking opportunities and regularly use conferences, events, and trade shows to increase awareness and develop a further network of contacts.
· Identify new avenues and opportunities for the company's growth
· Develop a sales contact plan to include cold-calling, direct marketing and attending industry events to build a relationship with key prospects
· Understand the competition and ever-changing goals, of the client, within the social advertising industry
· Identifying areas for expansion and development
· Create proposals and presentations to pitch to the client.
· Understand a prospect's business needs and work with the specialised teams to develop a tailored marcom and digital marketing proposal
· Share the estimate of the project with the client.
· Work with the Account Managers and handle potential first and second level client escalations and bring a meaningful conclusion to the issues at hand
Must Have:
· Ability to understand and translate complex business challenges and consumer insights with smart digital solutions
· 3+ years of professional experience in managing and growing client accounts
· Minimum 2 years of experience working in a digital/creative advertising agency
· Sound business acumen, coherent negotiation skills, and effective communication skills
· Experience in working towards meeting revenue targets
· Extensive knowledge of pitch deck craft and exceptional presentation skills