Digital Marketing Manager - Gurugram, India - Redrob by McKinley Rice

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    Description

    "Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community."

    Employer: Senior World

    Position: Digital Marketing Manager

    Years of Experience: 4-6 years

    Community Location: Gurgaon

    Employment Type: Full-Time

    CONNECT

    Company Overview )

    McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.

    Redrob by McKinley Rice: The Next Frontier in Professional Development

    Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in our expansion. Proudly introducing Redrob—a groundbreaking AI platform—we're set to redefine professional development.

    Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals' aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.

    Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.

    Know Senior World )

    SeniorWorld is India's first company established to cater to the overall needs of seniors. We strongly believe that Indian seniors aspire to get a lot more from life, and wish to give back a lot more to society. Our mission is to enable them to do both by providing innovative products and solutions. As India's ageing population grows, we are committed to providing seniors with opportunities for active and fulfilling lives.

    How to become a part of Senior World and enjoy the benefits:

    Step 1: Fill in the application form and register via RedRob.

    Step 2: Clear the interview process.

    Step 3: Be a part of the Senior World

    EXPERIENCE

    Duties you'll be entrusted with:

    • Build the entire digital marketing roadmap for the company
    • Developing and implementing comprehensive digital marketing programs across all digital channels, including- SEO/SEM, Database marketing (email, sms,notifications), Social media marketing, Youtube marketing, and Display advertising campaigns, in line with the brand's plans and business priorities
    • Acquiring customers for our mobile application
    • Driving traffic to our websites
    • Working with content marketing and design teams to create suitable content for each stage of
    • a customer's digital journey with us
    • Reviewing and optimizing the design and content of all online assets, including the company website/mobile app and social media pages
    • Planning and controlling of the digital marketing budget and spending by allocating budgets to different channels
    • Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio -Regularly monitoring user analytics and using these insights to drive strategies to secure app downloads and improve customer engagement.
    • Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
    • Liaise with various Product heads to increase user satisfaction through cohesive strategies
    • Integrate offline marketing to digital marketing goals to achieve brand goals -Social Media Planning and Monthly Campaign Management.

    Expectations from you:

    Basic Requirements

    • 4 to 6 years of experience in Digital Marketing.
    • MBA or any other but should have worked in digital marketing
    • Portfolio of high-quality work and project samples.
    • Deep understanding of various digital tools & platforms
    • Prior demonstrable experience in designing and implementing successful digital marketing campaigns.
    • Ability to do result-driven Data analysis and a user-centric mindset
    • Attention to detail, creative & analytical problem-solving approach,
    • Excellent verbal & written communication skills
    • Familiarity with web and app design, excellent project management skills
    • Ability to thrive in a fast-paced environment and adept at building relationships with different stakeholders