Rozana Rural Commerce - Delhi NCR, India - iimjobs

    iimjobs
    iimjobs Delhi NCR, India

    3 weeks ago

    Iimjobs background
    Full time
    Description

    TRADEMARKETING LEAD

    Key Responsibilities:

    Strategic Planning:

    • Develop and execute comprehensive trade marketing strategies aligned with overall business objectives.
    • Collaborate with key stakeholders to understand market dynamics, consumer behavior, and competitive landscape.

    Brand Promotion:

    • Create and implement trade marketing campaigns to promote brand awareness and product visibility within the trade channels.
    • Develop and execute impactful Point of Sale (POS) materials and merchandising solutions.

    Retailer Engagement:

    • Build and nurture strong relationships with key retail partners and distributors.
    • Collaborate with sales teams to align trade marketing initiatives with retailer requirements and objectives.

    Promotional Programs:

    • Design and implement effective promotional programs, incentives, and trade promotions to drive sales.
    • Analyze the performance of promotional activities and recommend adjustments for optimization.

    Market Analysis:

    • Conduct market research and analysis to identify trends, competitor activities, and consumer preferences within the trade channels.
    • Utilize insights to inform and refine trade marketing strategies.

    Cross-Functional Collaboration:

    • Collaborate with internal teams, including sales, marketing, product development, and supply chain, to ensure alignment of trade marketing activities with overall business goals.

    Resource Management:

    • Optimize the allocation of resources, including budgets and personnel, to support effective trade marketing initiatives.
    • Monitor and control trade marketing expenditures within the allocated budget.

    Quality Assurance:

    • Ensure the quality and consistency of brand messaging and materials within the trade channels.
    • Implement measures to monitor and enhance the execution of trade marketing activities.

    Performance Measurement:
    Establish and track key performance indicators (KPIs) for trade marketing initiatives.

    • Regularly analyze and report on the performance of trade marketing programs, providing insights and recommendations for improvement.

    Qualifications and Skills:

    • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
    • Proven experience in trade marketing, brand management, or related roles.
    • Strong analytical and strategic thinking skills.
    • Excellent communication and presentation abilities.
    • Familiarity with retail and distribution channels.
    • Ability to manage multiple projects and priorities simultaneously.

    Personal Attributes:

    • Creativity and innovation in developing impactful trade marketing campaigns.
    • Strong leadership and interpersonal skills.
    • Resultsdriven with a focus on achieving measurable outcomes.
    • Adaptability to a dynamic and fastpaced environment.
    • The Trade Marketing Lead will play a critical role in driving brand visibility, sales growth, and fostering strong relationships within the trade channels. This position requires a strategic mindset, creativity, and effective collaboration with internal and external stakeholders.