Conversion Rate Optimization - Noida, India - Innovation Technology By Design

Description

As a Conversion Rate Optimization Specialist/Expert at IT By Design, you will play a crucial role in enhancing our online presence, increasing conversion rates, and improving our employer branding. You will be responsible for designing and executing strategies to create a high-converting website, landing pages, and email campaigns. This role requires a deep understanding of end-user psychology, as well as strong collaboration and project management skills to work with a variety of stakeholders.

Key Responsibilities:

1. Conversion Rate Optimization (CRO):

• Conduct data-driven analysis to identify areas for improvement on the website, landing pages, and email campaigns.
• Develop and implement A/B testing, multivariate testing, and other CRO techniques to increase conversion rates.
• Continuously monitor and optimize user journeys to improve the overall customer experience.
• Optimize lead generation, customer acquisition, and nurturing processes.

1. Employer Branding.

• As a marketer of top talent, it is imperative that we are able to apply the same skills in conversion rate optimization to generate a stronger body of candidates
• Create and manage content that showcases the company culture, values, and benefits.
• Work closely with HR and recruitment teams to attract top talent.

1. Stakeholder Collaboration:

• Work with cross-functional teams, including Demand Generation, Events, Content, Marketing Operations and Digital Marketing, to ensure seamless execution of CRO and marketing strategies.
• Collaborate with external agencies or vendors when needed to achieve specific objectives.

Qualifications:

• Bachelor's degree in Marketing, Psychology, Business, or a related field.
• Proven experience in conversion rate optimization, digital marketing, B2B marketing, or related roles.
• Proficiency in CRO tools, web analytics, and marketing automation platforms.
• Excellent understanding of end-user psychology and user experience principles.
• Strong project management and collaboration skills.
• Exceptional communication and presentation skills.
• Familiarity with employer branding is a plus.
• Knowledge of the MSP industry is advantageous but not required.