Head - Influencer Management Vertical - Decoratives/Building Materials Conglomerate - Kolkata, India - Peometry Consulting LLP

Description

Head - Influencer Management Vertical for a Decoratives / Building Materials conglomerate

As the Head - Influencer Management, s/he will play a pivotal role in driving brand awareness, engagement, growth, generate & convert leads for higher sales numbers within the industry through strategic influencer partnerships.

Reporting to the President, s/he will lead a small team & have joint responsibility for identifying, cultivating, and managing relationships with influencers across various platforms - digital & physical.

Key Responsibilities:

Strategy Development:
Develop and execute a comprehensive influencer marketing strategy aligned with the company's overall marketing objectives and target audience.

Influencer Identification:
Identify and assess potential influencers whose values, audience demographics, and content align with the brand's image and messaging.

Partnership Management:
Cultivate and maintain strong relationships with influencers, negotiating partnerships, contracts, and deliverables to ensure mutually beneficial collaborations.

Campaign Execution:

Oversee the planning, execution, and optimization of influencer marketing campaigns, ensuring alignment with brand guidelines, messaging, and campaign objectives.

Content Collaboration:

Collaborate with influencers to develop compelling and authentic content that resonates with their audience while showcasing the company's products and values.

Performance Analysis:

Track, analyse, and report on the performance of influencer campaigns, leveraging data and insights to optimize future strategies and maximize ROI.

Budget Management:
Manage the influencer marketing budget effectively, allocating resources to high-impact partnerships and initiatives to drive maximum results.

Team Leadership:

Lead and mentor a team (both direct & indirect) of influencer marketing professionals, providing guidance, support, and professional development opportunities to foster growth and success.

Industry Trends:

Stay informed about industry trends, emerging platforms, and best practices in influencer marketing, proactively incorporating new ideas and innovations into Bachelor's Degree.

Preferably in Marketing, Communications, Business Administration, or related field; an MBA, though not essential, is preferred.

• Minimum of 20 years of experience in sales a bulk of which should be in Projects, A+ID handling and in influencer marketing, with a proven track record of driving results.
• Strong understanding of the building materials industry and knowledge of key trends, competitors, and market dynamics.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with influencers and stakeholders.
• Strategic thinker with the ability to develop and execute innovative influencer strategies that align with business objectives.
• Analytical mindset with proficiency in data analysis tools and platforms to track and measure campaign performance.
• Leadership experience with a demonstrated ability to inspire, motivate, and lead crossfunctional teams to achieve goals.

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