Demand Generation Specialist - India - FruitBowl Digital
Description
Job description
Overview:
The Account Based Marketing Executive plays a crucial role in developing and implementing targeted marketing strategies to engage and nurture key accounts. They are responsible for creating personalized marketing initiatives to drive revenue growth and foster strong relationships with strategic clients.
Key Responsibilities:
Develop and execute account-based marketing plans
Identify and prioritize target accounts
Collaborate with sales and marketing teams to align strategies
Create personalized content and messaging for targeted accounts
Monitor and analyze campaign performance
Utilize marketing automation and CRM tools
Implement ABM campaigns across various channels
Measure and report on campaign effectiveness
Coordinate with internal and external stakeholders
Stay updated on industry trends and best practices
Manage budget and resources effectively
Contribute to the development of the overall marketing strategy
Engage with key stakeholders to understand their needs
Drive customer advocacy and loyalty programs
Assist in the development of sales enablement materials
Required Qualifications:
Bachelor's degree in Marketing, Business, or related field
Proven experience in account-based marketing or similar role
Demonstrated success in developing and executing marketing campaigns
Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
Strong understanding of sales and marketing alignment
Excellent communication and interpersonal skills
Ability to work well in a collaborative, cross-functional environment
Analytical mindset with the ability to interpret data and draw insights
Creative thinking and problem-solving abilities
Strong organizational and project management skills
Ability to prioritize and multitask in a fast-paced setting
Knowledge of industry best practices and trends in ABM
Experience in budget management and ROI analysis
Customer-centric mindset with a focus on driving customer loyalty
Understanding of B2B marketing principles and strategies
Industry
Advertising Services
Employment Type
Full-time