Demand Generation Specialist - India - FruitBowl Digital

    FruitBowl Digital
    FruitBowl Digital India

    2 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Job description

    Overview:

    The Account Based Marketing Executive plays a crucial role in developing and implementing targeted marketing strategies to engage and nurture key accounts. They are responsible for creating personalized marketing initiatives to drive revenue growth and foster strong relationships with strategic clients.

    Key Responsibilities:

    Develop and execute account-based marketing plans

    Identify and prioritize target accounts

    Collaborate with sales and marketing teams to align strategies

    Create personalized content and messaging for targeted accounts

    Monitor and analyze campaign performance

    Utilize marketing automation and CRM tools

    Implement ABM campaigns across various channels

    Measure and report on campaign effectiveness

    Coordinate with internal and external stakeholders

    Stay updated on industry trends and best practices

    Manage budget and resources effectively

    Contribute to the development of the overall marketing strategy

    Engage with key stakeholders to understand their needs

    Drive customer advocacy and loyalty programs

    Assist in the development of sales enablement materials

    Required Qualifications:

    Bachelor's degree in Marketing, Business, or related field

    Proven experience in account-based marketing or similar role

    Demonstrated success in developing and executing marketing campaigns

    Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce)

    Strong understanding of sales and marketing alignment

    Excellent communication and interpersonal skills

    Ability to work well in a collaborative, cross-functional environment

    Analytical mindset with the ability to interpret data and draw insights

    Creative thinking and problem-solving abilities

    Strong organizational and project management skills

    Ability to prioritize and multitask in a fast-paced setting

    Knowledge of industry best practices and trends in ABM

    Experience in budget management and ROI analysis

    Customer-centric mindset with a focus on driving customer loyalty

    Understanding of B2B marketing principles and strategies

    Industry

    Advertising Services

    Employment Type

    Full-time