Social Media Head - Mumbai, India - PINKVILLA
Description
Job Description: Social Media
The Pinkvilla team is looking for talented, smart, and experienced Social Media
Manager with a minimum of 7+ years of work experience.
About PinkVilla:
Pinkvilla is one of the largest digital websites in entertainment, lifestyle and fashion
categories with 30 million unique users and 15 million social media followers.
Headquarter Based in: Mumbai
What do you need to do? (Role and Responsibilities)
● Develop creative and engaging social media strategies.
● Manage the day-to-day handling of all social media channels adapting content to suit
different channels
● Oversee, plan and deliver content across different platforms using scheduling tools
such as sprinklr, hootsuite, asana and olapic
● Create engaging multimedia content (and/or outsource this effectively) across
multiple platforms
● Develop, launch and manage new competitions and campaigns that promote your
organization and brand.
● Form key relationships with influencers across the social media platforms
● Undertake audience research
● Manage and facilitate social media communities by responding to social media posts
and developing discussions
● Monitor, track, analyze and report on performance on social media platforms using
tools such as google analytics and facebook insights
● Research and evaluate the latest trends and techniques in order to find new and
better ways of measuring social media activity
● Analyze competitor activity
● Recommend improvements to increase performance
● Set targets to increase brand awareness and increase customer engagement
● Manage, motivate and coach junior staff such as social media executives or
assistants
● Manage a budget for social media activities
● Educate other staff on the use of social media and promote its use within your
company (in-house roles)
● Encourage collaboration across teams and departments
● Regularly liaise with clients via telephone, email, conference calls or face-to-face
(agency roles).