Marketing Specialist Loyalty - Sany, India - Syncup

Description

LifestyleMarketing

Support Regional Marketing Manager in formulating and implementingregional lifestyle marketing strategy to drive awarenessconsideration and usage of the lifestyle pillars and Cathaymembership programme.

This includes but not limited to managementof lifestyle marketing calendar and marketing assets such asmembers eDM and website.

Originate bespokeregionspecific campaigns and adapt global campaigns according toregional opportunities budget and growth strategies; and work inliaison with the Lifestyle team to understand the requirements anddeliver marketing campaigns to reach the regional lifestylebusiness objectives.

Produce integratedmarketing campaigns that assimilate differentiating brand productand service messages with callstoaction to drive the brand upperfunnel and immediate/lower funnel business incorporatingprogrammatic search and other digital media asrequired.

Ensure effectiveness of regionaland local campaigns by checking local language and culturalconsiderations. Actively monitor campaignperformance and take appropriate actions to deliver positiveresults. Provide creative lifestyle contentfor the website. Manage the resourceallocation and budget for lifestylemarketing. Guide local business units toensure compliance with lifestyle marketingguidelines.
PartnershipsDevelop plan and execute endtoend marketing campaigns withlifestyle partners.
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