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    • Retention Specialist - Jaipur - The Jaipur Studio ®

    The Jaipur Studio ®
    The Jaipur Studio ® Jaipur

    1 month ago

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    Description
    About Us
    At The Jaipur Studio, we're more than just a brand - we're a movement that champions local craftsmanship and brings unique, ethically made clothing directly to our customers' doorsteps.

    We've been building a vibrant community of creators and conscious shoppers online and in our charming brick-and-mortar stores since 2018. Our mission is to share the timeless beauty of India's rich artistic heritage with the world.

    What Sets Us Apart?
    We're a small but mighty crew of fashion-obsessed tech enthusiasts on a mission to make stylish products accessible to everyone. We believe great style should be within reach, without breaking the bank.

    We constantly experiment with fabrics and designs, adding fresh colors and patterns to our collection so you can express your individuality. We're not afraid to take risks, learn from our mistakes, and keep pushing boundaries.

    Join Our Team
    The Jaipur Studio is seeking a dynamic and driven individual to advance our customer engagement and retention strategies and play a key role in our growth journey by expanding our loyal customer base.

    We want to hear from you if you're ready to roll up your sleeves, think outside the box, and help us make The Jaipur Studio a global success story.

    Key Responsibilities:
    • Develop and implement comprehensive retention marketing strategies across email, SMS, push notifications, on-site personalization, and other relevant channels.
    • Identify opportunities to improve customer loyalty and engagement.
    • Define and refine customer segments based on demographics, purchase history, behavior, and other relevant data points.
    • Develop targeted campaigns tailored to each segment.
    • Plan, execute, and analyse retention campaigns, including email newsletters, promotional offers, transactional emails, automated workflows, giveaways, and loyalty programs.

    Requirements:
    • 3+ years of experience in retention marketing, preferably in the fashion or e-commerce industry.
    • Strong knowledge of email marketing platforms, CRM tools, and customer segmentation strategies.
    • Proven track record of successful retention and re-engagement campaigns.
    • Analytical mindset with the ability to interpret data and drive actionable insights.
    • In-depth knowledge of Customer Data Platform (CDP) tools.
    • A passion for marketing with a proven track record in delivering Customer Lifecycle Management (CLM) strategies.
    • Proficiency in data visualisation tools like Google Analytics, Power BI, and Tableau.
    • Strong expertise in Excel for analysing retention metrics and performing revenue incrementality analysis.

    Why Join Us?
    We offer a culture of continuous learning and growing, freedom to experiment, and a chance to drive meaning with products. If you're looking for a place where simplicity and prioritizing quality essentials are valued, then you're in the right place.
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