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  • 15h Left Performance Marketing Manager - Delhi, India - Ruhe

    Ruhe
    Ruhe Delhi, India

    3 weeks ago

    Default job background
    Description

    About Ruhe

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    Ruhe is India's largest digital brand in the kitchen and bathroom fittings industry. Founded in 2020 by Kapil Gupta, the company prioritizes customer convenience and trust through its user-friendly website. With over 1800 SKUs, all proudly 100% Made-In India, Ruhe offers a 30-day return policy, warranties up to 10 years, and dedicated customer support.

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    Job Overview

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    We are seeking an experienced performance marketing associate to develop, implement, and manage our company's digital marketing strategies. As an associate, you will be responsible for driving customer acquisition, engagement, and retention through various digital channels. You will also be responsible for analyzing data and market trends to adjust marketing campaigns as needed.

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    Key Responsibilities:

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    • Plan, create, and execute performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and other digital channels.
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    • Monitor, analyze, and optimize campaigns to achieve KPIs like ROAS, CPA, CTR, and conversion rates.
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    • Conduct keyword research and audience segmentation to target the most profitable customer groups.
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    • Develop A/B testing strategies for creatives, audiences, and landing pages to optimize campaign performance.
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    • Collaborate with content, design, and social media teams to align paid strategies with overall marketing objectives.
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    • Stay updated on industry trends, emerging platforms, and best practices to enhance campaign effectiveness.
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    • Manage budgets effectively and ensure efficient allocation across channels.
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    • Prepare detailed performance reports and provide actionable insights.
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    Eligibility Criteria:

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    • Proven experience (3+ years) in performance marketing, preferably in an agency or D2C environment.
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    • Expertise in tools such as Google Ads, Facebook Ads Manager, Google Analytics, and data visualization tools.
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    • Proficient in using platforms like Shopify or other e-commerce tools.
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    • Strong analytical skills with a data-driven mindset.
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    • Knowledge of SEO and basic content marketing principles is a plus.
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    • Excellent verbal and written communication skills.
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    • Strong organizational skills and ability to manage multiple projects simultaneously.
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