General Manager - Mumbai, India - iimjobs

Description

As the Category Lead you will play a pivotal role in leading, developing and executing marketing strategies to drive brand awareness, engagement, and loyalty.

• Develop and execute integrated marketing campaigns aimed at achieving brand objectives and enhancing consumer engagement.
• Formulate and implement digital media strategies across various platforms to effectively reach and engage target audiences, with a focus on optimizing campaign performance through data-driven insights.
• Identify, establish, and nurture relationships with relevant influencers and brand ambassadors to leverage their reach and credibility in promoting the brand's message and products.
• Create comprehensive marketing programs encompassing various channels such as advertising, promotions, events, and sponsorships, ensuring alignment with brand positioning and overarching business goals.
• Lead the ideation and creation of brand communication materials, including advertising campaigns, social media content, and public relations initiatives, maintaining consistency in messaging and brand voice across all touchpoints.
• Develop and implement strategies to cultivate and strengthen brand equity and consumer loyalty, utilizing innovative approaches to connect with consumers and deliver memorable brand experiences.