Business Development Executive - Kakkanad, Kochi, Kerala

Job summary

Business Development Executive responsible for marketing campaigns, networking, data collection, and lead generation to promote courses and increase admissions.

Responsibilities

• Conduct marketing campaigns across Kerala and outside regions to promote courses and increase admissions.
• Build and maintain strong relationships with schools, colleges, and other educational institutions for lead generation and collaborative activities.
• Collect and analyze student data, competitor activities, and market trends to strategize admissions campaigns effectively.
• Pitch and convert leads for premium programs with confidence and persuasive communication.
• Identify potential leads through seminars, education fairs, social media platforms, and follow up to achieve admission targets.
• Organize and represent the institute at education fairs, career counseling sessions, and promotional events.
• Collaborate with the marketing team for social media campaigns, content creation, and online promotions.
• Maintain regular reports on admissions, leads, and campaign performance for management review.
• Travel for business development within and outside Kerala for marketing and networking.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 1–4 years of experience in sales and marketing, preferably in the education sector.
• Proven experience in high-value sales and B2C marketing will be an added advantage.

Job description