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    • Marketing and Business Development Lead - Vadodara - Phonon Communications Pvt Ltd

    Phonon Communications Pvt Ltd
    Phonon Communications Pvt Ltd Vadodara

    3 weeks ago

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    Description

    Head of Marketing & Business Development

    About the Role

    We are seeking a highly experienced and skilled Head of Marketing & Business Development to lead our pipeline creation, brand awareness, and demand generation efforts.

    This role is focused on building a strong sales pipeline rather than closure, with key performance indicators (KPIs) centered around lead generation, brand engagement, and market expansion.

    Key Responsibilities

    1. Marketing & Brand Awareness (50%)
      • Develop and execute marketing strategies to create brand awareness in BFSI, Aviation, Defence, and Industry 4.0 sectors.
      • Oversight of content marketing, PR, thought leadership, and digital campaigns to optimize SEO, social media, and lead nurturing efforts.
      • Organize industry events, webinars, and partnerships to drive market credibility.
    2. Business Development & Pipeline Generation (50%)
      • Build and manage a qualified sales pipeline by working closely with the sales team.
      • Identify new market opportunities, strategic partnerships, and account expansions.
      • Collaborate with the Pre-Sales team to develop tailored solutions for enterprise clients.
      • Track KPIs: Lead generation, marketing ROI, brand reach, and pipeline conversion rate.

    Ideal Candidate Profile

    We are looking for an individual with:

    • MBA from a top-tier institute (IIM, ISB, XLRI, FMS, or equivalent).
    • 8-10 years of experience in marketing, business development, and demand generation.
    • Strong expertise in digital marketing, content strategy, and go-to-market execution.
    • Proven experience in B2B pipeline building and market expansion.

    Why Join Us?

    This is an exciting opportunity to lead marketing & demand generation in a high-growth AI-driven company. You will work closely with the Founder & MD to expand market reach and brand positioning, and have the chance to scale business development efforts in new industry segments.

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