PPZ - Senior Manager - Marketing (12-15 yrs) - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Senior Manager-Marketing

    a. Develop and implement Annual Marketing Calendars detailing strategic and tactical initiative.

    b. Develop and implement Annual Marketing Strategy.

    c.

    Conceptualise, negotiate and collaborate towards ensuring delivery of key events every year at a national / very large scale that is rolled out at the asset.

    d. Develop and run PR campaigns, blogs, media functions, press conferences and corporate events at PPZ Assets

    e. Implement the customers database management processes and related communication, programmed thru the PPZ automation platform, in the asset.

    f. Strategies, Enhance and implement Customer delight programmes at PPZ Asset.

    g.

    Conduct business analysis, derive and document business requirements, plans and specifications for key marketing programs and new initiatives for PPZ asset.

    h. Review, evaluate and prioritize current and proposed marketing enhancements against business and customer needs of asset

    i. Budgeting and financial control at centres, for all marketing activities

    j. Monitoring the Marketing incomes to be generated for the asset.