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- Working crossdepartmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the daytoday execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting indepth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies
Ads Specialist - Bangalore, India - iimjobs
