Social Media and Digital Presence Manager - Bhopal, India - networkwoR Technology Associate

Description

Company Description

networkwoR, India's leading IT and Digital Marketing training institute, has evolved since 2019, offering innovative teaching methods, advanced courses, and global competence in IT education. With a commitment to creating opportunities, we provide 100% job assurance, shaping a brighter future for our students, recruiters, and investors. In addition to our role as an educational institute, networkwoR also operates as a trusted ad agency and digital marketing partner. Leveraging our expertise in IT and digital marketing, we help businesses thrive in the digital landscape by offering tailored solutions that drive growth, engagement, and ROI.

Role Description

This is a full-time role for a Social Media and Digital Presence Manager at networkwoR Technology Associate in Bhopal. As a Social Media and Digital Presence Manager, you will be responsible for managing and enhancing our social media accounts and digital presence. This role involves creating and optimizing various online platforms, including Instagram, Facebook, LinkedIn, Twitter, YouTube, and Meta (formerly Facebook). The ideal candidate will possess strong organizational skills, creativity, and a passion for digital marketing.

Key Responsibilities

• Develop and execute social media strategies to enhance brand visibility and engagement across various platforms.
• Create, curate, and publish engaging content tailored to each platform's audience and best practices.
• Monitor social media channels for trends, opportunities, and customer feedback, and respond promptly to inquiries and comments.
• Analyze social media performance metrics and insights to optimize content strategy and drive results.
• Design and develop visually appealing and user-friendly websites using WordPress, a leading content management system (CMS), to effectively showcase the brand's products, services, and content.
• Customize WordPress themes, templates, and plugins to create unique and tailored website designs that align with brand identity and business objectives.
• Implement responsive web design techniques to ensure seamless user experiences across desktop, tablet, and mobile devices, optimizing for usability and accessibility.
• Utilize HTML, CSS, and JavaScript to customize website functionality and design elements, enhancing interactivity and engagement for site visitors.
• Conduct thorough testing and debugging to ensure website performance, functionality, and compatibility across different browsers, devices, and screen sizes.
• Collaborate with cross-functional teams, including graphic designers, content creators, and marketing specialists, to integrate multimedia content, such as images, videos, and infographics, into website pages.
• Manage website updates, maintenance, and security patches to keep the site running smoothly and secure from potential threats and vulnerabilities.
• Monitor website analytics and performance metrics using tools like Google Analytics to track user behaviour, traffic sources, and conversion rates, and leverage insights to optimize website performance and achieve business goals.
• Stay abreast of the latest trends, best practices, and advancements in web development, WordPress updates, and digital technologies, continuously enhancing skills and knowledge to deliver innovative and effective website solutions.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and digital marketing.
• Strong knowledge of social media platforms, analytics tools, and digital marketing strategies.
• Proficiency in WordPress development, HTML, CSS, and JavaScript.
• Excellent written and verbal communication skills.
• Ability to create engaging and relevant content.
• Knowledge of SEO and web analytics.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Familiarity with graphic design and video editing tools is a plus.
• Strong analytical skills with the ability to interpret data and metrics.
• Detail-oriented with a passion for creativity and innovation.
• Experience in the technology industry is a plus.

Schedule and Compensation:

• This is a full-time office-based position, Monday to Saturday, from 9:00 AM to 6:00 PM.
• Salary: Up to ₹25,000 INR per month, commensurate with experience and qualifications.

Application Process:

If you are passionate about digital marketing and social media management, possess strong website development skills, and meet the qualifications outlined above, please submit your resume along with a cover letter detailing your relevant experience and why you are the ideal candidate for this position. We look forward to reviewing your application.