Performance Marketing - Chennai, Tamil Nadu

Only for registered members Chennai, Tamil Nadu, India

1 month ago

We are looking for a data-driven and creative-minded Performance Marketing Specialist who can own our paid advertising across Meta (Facebook and Instagram) and Google. This role blends analytical rigor with strong copywriting instincts. You will develop ad concepts, write compelling copy, optimize campaigns, collaborate with our media and brand teams,
Campaign Strategy and Execution Buildand manage full-funnel paid ad strategies across Metaand Google Research audiences, keywords,trends,and competitive angles to inform strategy Develop campaign structures,targeting,budgets,optimization plans,and testing roadmaps Write high-performingadcopyfor staticvideo carousel,U G C-stylecampaigns Collaboratewith themedi teamto alignscripts visuals,hooks,and value propositionswith performance goals Creative Collaboration Brainstorm campaign ideaswith the brand ownerand content creators Provide creative guidance to video editorsand designerson hooks,messaging,calls to action Translate performance insights into actionablecreative recommendations Partner with themedi teamto ensure assets supporttesting prioritiesandaudience segmentation Optimizationand Reporting Monitor campaignsdailyandoptimizebudgets targeting placements creatives Run structured tests includingcopyhooksangles creativesaudiences landingpages Track KPIssuch as ROAS CPA MER CTR CVR revenue contribution Prepare weeklyperformance reports summarizinginsights,wins,challenges,next steps Communicate updatesclearlytothebrandownerandtheproductteam What Success Looks Like Consistent improvementinROASCPCA blendedMER Clear testingcycles that guidecreativestrategicdecisions Strongcollaborationswith mediacreatorsresultshigh-performingassets Reliableandinightweeklyreportingdriverealignment Scalablecampaignsthatcontributetomonthlyrevenuegrowth What We Are Looking For Two to four yearsof experience managingpaid adsfordtc brands Deep expertiseinMeta Ads ManagerGoogle Ads A proven track recordof buildingprofitablecampaigns Strongdirect-responsecopywritingskills Ability tottranslate datintostrategyandextrategyintocreativedirection Experience collaboratingwith creative teams suchas videoditors designersUGC creators Highly analytical organized communicativeandselldirected Comfortableworkinginafast-pacedenvironmentevolvingpriorities NiceTo Have Experience attributiontools like Triple Whaleor Northbeam Familiarity Shopify DTC growthfundamentals Understanding UGCtrendshooksperformancecreative Basic knowledge conversionrateoptimizationlandingpagebestpractices Role Details RolType Contract1yearoptionextend Compensation Competitivebasedexperience Location HybridChennai

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Performance Marketing - Chennai, Tamil Nadu

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