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  • Performance Marketing Associate - New Delhi - unbundl

    unbundl
    unbundl New Delhi

    2 weeks ago

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    Description

    Job Description

    About Us: Unbundl is a leading digital marketing agency based in New Delhi, India.

    Specializing in data-driven performance marketing, Unbundl offers a comprehensive suite of services designed to enhance brand growth and revenue.

    Our team has collaborated with industry-leading brands, driving over $20 million in annual sales through our services.

    Notable clients include Amydus, Leader Cycles, Luxor Group, Amaara Herbs, July Skincare, Jimmy's Cocktails, and Faber Chimneys.

    Visit our official website for more information.

    Role Overview

    As a Performance Marketing Associate, you will play a crucial role in driving paid marketing campaigns across multiple channels.

    You will collaborate with the creative and analytics teams to optimize campaigns and achieve measurable results.

    This role is ideal for someone with hands-on experience in Google Ads, Meta Ads, and a solid understanding of the creative, advertising, marketing, or data industry.

    Key Responsibilities

    1. Campaign Management: Plan, execute, and optimize performance marketing campaigns on Google Ads and Meta Ads.
    2. Data Analysis: Monitor and analyze campaign performance metrics, including CTR, ROAS, and CPL, to identify trends and areas for improvement.
    3. Creative Collaboration: Work closely with the creative team to develop ad concepts, copy, and visuals that resonate with target audiences.
    4. Audience Targeting: Define and refine audience segments to improve campaign relevance and engagement.
    5. Budget Management: Allocate and manage advertising budgets effectively to maximize performance outcomes.
    6. A/B Testing: Conduct experiments with different creatives, ad copies, and strategies to enhance campaign effectiveness.
    7. Reporting: Prepare and present performance reports to stakeholders, highlighting successes, challenges, and actionable insights.

    Qualifications

    • Minimum 1 year of experience in performance marketing with hands-on experience managing Google Ads and Meta Ads campaigns.
    • Background in the creative, advertising, marketing, or data industry is highly preferred.
    • Strong analytical skills and the ability to interpret campaign data to inform decision-making.
    • Proficiency in tools like Google Ads Manager, Facebook Ads Manager, and Google Analytics.
    • Excellent communication skills for collaboration with cross-functional teams and reporting to stakeholders.
    • A proactive mindset with a passion for achieving measurable results.

    What We Offer

    • Competitive salary and performance-based incentives.
    • A dynamic and inclusive work environment.
    • Be part of a fast-growing team with plenty of opportunities to advance your career and expand your skill set.
    • Get hands-on experience working on diverse and high-impact campaigns for leading brands.
    • Celebrate your achievements with regular recognition programs and team rewards.
    • Collaborative team culture with creative and data-driven individuals.

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