Dotdigital Email Marketing Expert ll Dehradun - Dehradun, Uttarakhand, India
1 week ago

Job summary
We are seeking a Senior Email Marketing Specialist with experience in Dotdigital and email marketing. The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands.Responsibilities
- Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase loyalty.
- Create omnichannel strategies across Email SMS Web Push WhatsApp.
- Own the lifecycle roadmap for assigned brands.
Job description
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