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- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, ebooks, reports, webinars, infographics, etc.)
- Grow new leads, including marketingqualified leads, by converting site traffic through callstoaction, landing pages, and lead generation content (including offers)
- Manage the strategy and setup of all paid campaigns
- Manage both onpage SEO and offpage SEO for the company
- Measure results and optimize the lead nurturing workflows for different segments to convert leads into customers
White Panda - Bangalore, India - iimjobs
Description
We are looking for a motivated and talented Marketing Lead who would be responsible for driving the growth initiatives at White Panda.
An ideal person well suited for this role will be someone who can think about problems in-depth; is analytical & has proven experience with a couple of channels; understands the B2B journey & can build narratives/funnels; and in general, is focused on getting things done.
Responsibilities: