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- Analyse data from social media platforms using tools such as Google Analytics, meltwater, supermatrix.
- Should have a sound knowledge of python programming language.
- Create reports and dashboards to track progress and inform stakeholders of insights.
- Conduct research and data analysis to understand social media listening.
- Candidate should be able to do sentiment analysis of various social media platforms,competitor analysis and news platforms.
- Create and implement social media campaigns in line with the overall organisation goals.
- Collaborate with content teams to develop a social media strategy.
- Plan and execute campaigns and promotions on social media.
- Evaluate the effectiveness of social media efforts and adjust campaigns as needed.
- Stay uptodate with the latest trends and technologies in social media.
- Optimize social media accounts for search engine optimization (SEO).
- Leverage influencer relationships to increase reach and credibility.
- Study competitors and find ways to improve.