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    • Marketing Manager - New Delhi - COWRKS

    COWRKS
    COWRKS New Delhi

    2 weeks ago

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    Description

    Job Description:

    We are seeking a highly motivated and organized Assistant Manager / Manager to support the Marketing Team in launching and promoting our innovative app designed specifically for tenants in our business park. The app provides a seamless experience by offering a wide range of services and amenities that tenants can conveniently access within the campus.

    Key Responsibilities

    • Develop effective marketing campaigns to increase awareness, adoption, and engagement of the app among business park tenants and promote it externally via social media channels.
    • Closely collaborate with campus teams, including Operations and Technology, to ensure accurate and up-to-date content is published on the app.
    • Work closely with external agencies, content creators, and graphic designers to produce engaging multimedia content showcasing the app's features and benefits.
    • Assist in creating and maintaining a content calendar to ensure consistent and timely delivery of engaging content on the app.
    • Monitor app usage and engagement metrics, analyze user feedback, and provide recommendations for improvements to enhance the user experience.
    • Collaborate with the Marketing & Converge Team to execute targeted promotional activities and drive user acquisition.
    • Stay up to date with industry trends and best practices in mobile app marketing, user experience, and engagement strategies.
    • Support the Marketing & Converge Team in managing relationships with external partners, vendors, and agencies involved in app marketing initiatives.
    • Coordinate app-related events, workshops, and webinars for business park tenants to showcase the app's capabilities and foster community engagement.

    Requirements

    • 5-8 years of experience in digital marketing or related roles.
    • Bachelor's degree in Marketing, Business, Communications, or a related field.
    • Strong understanding of marketing principles and techniques, particularly in the context of mobile applications.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
    • Proficiency in content creation and management, including writing, editing, and graphic design.
    • Familiarity with content management systems, social media platforms, and analytics tools.
    • Highly organized, detail-oriented, and able to prioritize tasks in a fast-paced environment.
    • Analytical mindset with the ability to interpret data, identify trends, and make data-driven recommendations.
    • Self-motivated and resourceful, with the ability to work independently and as part of a team.
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