Marketing Manager - Zambia/Africa/Overseas/International, India - iimjobs

    iimjobs
    iimjobs Zambia/Africa/Overseas/International, India

    3 weeks ago

    Iimjobs background
    Full time
    Description

    • Strategic Planning
    • Develop comprehensive marketing strategies aligned with overall business objectives.
    • Conduct market research to identify consumer trends, competitive landscapes, and potential opportunities.

    Brand Management:

    • Manage and enhance the company's brand image.
    • Develop and implement brandbuilding strategies.
    • Ensure brand consistency across all marketing channels.

    Advertising and Promotion:

    • Plan and execute advertising campaigns to increase brand visibility.
    • Collaborate with advertising agencies to create compelling and effective advertisements.
    • Monitor advertising performance and adjust strategies accordingly.

    Below-the-Line (BTL) Activities:

    • Plan and execute BTL activities to engage with the target audience directly.
    • Manage events, promotions, and sponsorships to enhance brand awareness.
    • Evaluate the effectiveness of BTL campaigns and optimize as needed.

    Market Research and Analysis:

    • Conduct regular market analysis to identify consumer needs and preferences.
    • Monitor competitor activities and market trends to stay ahead in the industry.
    • Utilize data and insights for informed decisionmaking.

    Digital Marketing:

    • Oversee digital marketing initiatives, including social media, email, and online advertising.
    • Develop and implement strategies to increase online presence and engagement.

    Budget Management:

    • Develop and manage the marketing budget effectively.
    • Ensure costeffective utilization of resources while maximizing results.

    Collaboration with Sales Team:

    • Work closely with the sales team to align marketing strategies with sales goals.
    • Provide marketing support to help achieve sales targets.

    Product Launches:

    • Plan and execute product launches, including coordinating with various departments.
    • Develop marketing campaigns to generate excitement and interest around new products.

    Public Relations:

    • Manage relationships with media outlets and key influencers.
    • Develop and implement PR strategies to maintain a positive brand image.

    Team Leadership:

    • Lead and inspire the marketing team, fostering a collaborative and innovative environment.
    • Provide guidance, feedback, and professional development opportunities.

    Performance Metrics:

    • Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
    • Regularly analyze and report on the performance of marketing campaigns.

    Regulatory Compliance:

    • Ensure all marketing activities comply with relevant regulations and industry standards.

    Customer Relationship Management:

    • Develop and maintain strong relationships with key customers and stakeholders.
    • Gather customer feedback to inform future marketing strategies.