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- Strategic Planning
- Develop comprehensive marketing strategies aligned with overall business objectives.
- Conduct market research to identify consumer trends, competitive landscapes, and potential opportunities.
- Manage and enhance the company's brand image.
- Develop and implement brandbuilding strategies.
- Ensure brand consistency across all marketing channels.
- Plan and execute advertising campaigns to increase brand visibility.
- Collaborate with advertising agencies to create compelling and effective advertisements.
- Monitor advertising performance and adjust strategies accordingly.
- Plan and execute BTL activities to engage with the target audience directly.
- Manage events, promotions, and sponsorships to enhance brand awareness.
- Evaluate the effectiveness of BTL campaigns and optimize as needed.
- Conduct regular market analysis to identify consumer needs and preferences.
- Monitor competitor activities and market trends to stay ahead in the industry.
- Utilize data and insights for informed decisionmaking.
- Oversee digital marketing initiatives, including social media, email, and online advertising.
- Develop and implement strategies to increase online presence and engagement.
- Develop and manage the marketing budget effectively.
- Ensure costeffective utilization of resources while maximizing results.
- Work closely with the sales team to align marketing strategies with sales goals.
- Provide marketing support to help achieve sales targets.
- Plan and execute product launches, including coordinating with various departments.
- Develop marketing campaigns to generate excitement and interest around new products.
- Manage relationships with media outlets and key influencers.
- Develop and implement PR strategies to maintain a positive brand image.
- Lead and inspire the marketing team, fostering a collaborative and innovative environment.
- Provide guidance, feedback, and professional development opportunities.
- Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
- Regularly analyze and report on the performance of marketing campaigns.
- Ensure all marketing activities comply with relevant regulations and industry standards.
- Develop and maintain strong relationships with key customers and stakeholders.
- Gather customer feedback to inform future marketing strategies.
Marketing Manager - Zambia/Africa/Overseas/International, India - iimjobs
Description
Brand Management:
Advertising and Promotion:
Below-the-Line (BTL) Activities:
Market Research and Analysis:
Digital Marketing:
Budget Management:
Collaboration with Sales Team:
Product Launches:
Public Relations:
Team Leadership:
Performance Metrics:
Regulatory Compliance:
Customer Relationship Management: