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- Brand Strategy & Consistency:
- Develop and maintain the brand identity (logo, messaging, tone of voice, visual style).
- Ensure all marketing and communications align with brand values and positioning.
- Monitor brand perception and implement strategies to enhance equity. - Product Positioning & Messaging:
- Define the product's value propositions that align with the brand's broader narrative.
- Develop clear, compelling product messaging tailored to different audience segments.
- Ensure product marketing materials resonate with the overall brand voice. - Go-to-Market (GTM) Strategy:
- Lead GTM planning for product launches or updates, including timelines and deliverables.
- Coordinate cross-functionally with product, sales, design, and customer success teams.
- Create launch campaigns that integrate product features with brand storytelling. - Consumer & Market Insights:
- Conduct market research to understand customer needs, preferences, and pain points.
- Use insights to refine both the brand positioning and the product marketing strategy.
- Analyze competitors to identify opportunities for differentiation. - Campaign Development and Execution:
- Plan and execute campaigns that build brand awareness and drive product demand.
- Oversee the creation of multi-channel content, including digital ads, videos, and email campaigns.
- Measure campaign performance using metrics like ROI, engagement rates, and sales conversions. - Sales Enablement:
- Develop and distribute sales collateral (e.g., brochures, case studies, pitch decks) that are consistent with brand messaging.
- Train sales teams on product features and how to effectively position them in line with the brand. - Customer Engagement & Product Adoption:
- Monitor customer feedback to refine both the brand and product experience.
- Work with customer success teams to enhance user onboarding and retention.
- Track product adoption metrics and identify ways to boost engagement. - Partnership and Sponsorship Management:
- Identify and manage partnerships (e.g., influencers, co-branding opportunities) to enhance brand visibility and product credibility.
- Assess sponsorship ROI and adjust strategies for future collaborations. - Performance Tracking and Optimization:
- Track and report on both brand and product KPIs, such as brand awareness, product adoption, customer retention, and NPS.
- Use data insights to optimize both brand campaigns and product marketing efforts. - Wellness or FMCG Experience: At least 10 years in the wellness sector, preferably in the health or wellness segment.
- Strategic Thinking: Ability to align brand and product strategies with overall business goals.
- Market Insight: Expertise in understanding consumer behavior and market trends.
- Content Development: Strong skills in creating content that reflects both the brand and product value.
- Collaboration: Work seamlessly with cross-functional teams (sales, product, creative, etc.).
- Analytical Mindset: Track metrics and use data to inform strategies.
Deputy General Manager Marketing - Ahmedabad, India - Menschen Consulting Pvt. Ltd.

Description
Job Description
Key Responsibilities:
Requirements:
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Manager - Marketing
Entigrity- Ahmedabad
-
Marketing Manager
Tatvic- Ahmedabad
-
Marketing Manager
Tatvic ®- Ahmedabad
-
Marketing Communications Manager
HyFun Foods- Ahmedabad
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Digital Marketing Manager
Biizline- Ahmedabad
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Senior Marketing Manager
Pacific Group of Companies- Gujarat
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Product Marketing Manager
Biizline- Ahmedabad
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Senior Marketing Manager
SURAT AMMONIA AND CHEMICAL COMPANY- Ahmedabad
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Marketing Communications Manager
HyFun Foods- Ahmedabad
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Digital Marketing Manager
Commerce Pundit India- Ahmedabad
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Digital Marketing Manager
Biizline- Ahmedabad
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Manager - Digital Marketing
Analytix Business Solutions- Gujarat
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Sports Marketing Manager
Adani Sportsline Pvt. Limited- Ahmedabad
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International Marketing Manager
Rohan Dyes & Intermediates Limited- Ahmedabad, India
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Sales Marketing Manager
4C Consulting Pvt. Ltd.- Ahmedabad, India
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Social Media Marketing Manager
Roadies Rostel Leisure x ARC- Ahmedabad
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Social Media Marketing Manager
Roadies Rostel Leisure x ARC- Ahmedabad
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Assistant Trade Marketing Manager
HyFun Foods- ahmedabad
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Social Media Marketing Manager
lvlfield digital solutions- Ahmedabad, India
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WebMobTech - Manager - Digital Marketing
WebMob Technologies- Gujarat
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Manager - Business Development & Marketing
ManekTech- Ahmedabad