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  • Deputy General Manager Marketing - Ahmedabad, India - Menschen Consulting Pvt. Ltd.

    Menschen Consulting Pvt. Ltd.
    Menschen Consulting Pvt. Ltd. Ahmedabad, India

    3 weeks ago

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    Description

    Job Description

     

    Key Responsibilities:

    1. Brand Strategy & Consistency:
      - Develop and maintain the brand identity (logo, messaging, tone of voice, visual style).
      - Ensure all marketing and communications align with brand values and positioning.
      - Monitor brand perception and implement strategies to enhance equity.
    2. Product Positioning & Messaging:
      - Define the product's value propositions that align with the brand's broader narrative.
      - Develop clear, compelling product messaging tailored to different audience segments.
      - Ensure product marketing materials resonate with the overall brand voice.
    3. Go-to-Market (GTM) Strategy:
      - Lead GTM planning for product launches or updates, including timelines and deliverables.
      - Coordinate cross-functionally with product, sales, design, and customer success teams.
      - Create launch campaigns that integrate product features with brand storytelling.
    4. Consumer & Market Insights:
      - Conduct market research to understand customer needs, preferences, and pain points.
      - Use insights to refine both the brand positioning and the product marketing strategy.
      - Analyze competitors to identify opportunities for differentiation.
    5. Campaign Development and Execution:
      - Plan and execute campaigns that build brand awareness and drive product demand.
      - Oversee the creation of multi-channel content, including digital ads, videos, and email campaigns.
      - Measure campaign performance using metrics like ROI, engagement rates, and sales conversions.
    6. Sales Enablement:
      - Develop and distribute sales collateral (e.g., brochures, case studies, pitch decks) that are consistent with brand messaging.
      - Train sales teams on product features and how to effectively position them in line with the brand.
    7. Customer Engagement & Product Adoption:
      - Monitor customer feedback to refine both the brand and product experience.
      - Work with customer success teams to enhance user onboarding and retention.
      - Track product adoption metrics and identify ways to boost engagement.
    8. Partnership and Sponsorship Management:
      - Identify and manage partnerships (e.g., influencers, co-branding opportunities) to enhance brand visibility and product credibility.
      - Assess sponsorship ROI and adjust strategies for future collaborations.
    9. Performance Tracking and Optimization:
      - Track and report on both brand and product KPIs, such as brand awareness, product adoption, customer retention, and NPS.
      - Use data insights to optimize both brand campaigns and product marketing efforts.

     

    Requirements:

    • Wellness or FMCG Experience: At least 10 years in the wellness sector, preferably in the health or wellness segment.
    • Strategic Thinking: Ability to align brand and product strategies with overall business goals.
    • Market Insight: Expertise in understanding consumer behavior and market trends.
    • Content Development: Strong skills in creating content that reflects both the brand and product value.
    • Collaboration: Work seamlessly with cross-functional teams (sales, product, creative, etc.).
    • Analytical Mindset: Track metrics and use data to inform strategies.

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