Media Manager - Mumbai - confidential

    confidential
    confidential Mumbai

    2 days ago

    Full time
    Description

    Key Responsibilities:

    • Based on media strategies, set the planning, implementation and follow-up of the local paid media strategy
    • Drive a successful implementation of marketing campaigns across all bought media (Brand, Consideration)
    • Brief & coordinate media plan to media agency/ies in the market
    • Key contact and responsible for the day-to-day local media agency/ies collaboration Perform media audits to ensure media buying efficiency
    • Work closely with the internal stakeholders to deliver the ABP and keep a strong check on the ROI Media/Activity Budget & Follow Up
    • Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis
    • Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending
    • Handle invoices related to media spend Customer Know the customers in your markets and infuse insight into media planning seize opportunities to new customer acquisition and retention

    Qualifications

    • At least 4 years in managing traditional media as a Media agency or a Media planner
    • Strategic thinker with broad marketing & media skills Expert in paid brand & consideration channels (TV, OOH, OLV, Display,Print etc)
    • Good understanding of local media landscape and how media agencies operate
    • High analytical ability Structured, organized and efficient
    • Strategic experience from driving brand & customer growth for different target groups

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