Sr. D&T Analyst - Mumbai, Powai, India - Cheerios

Description

India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.

Shift Timings: Regular

About General Mills
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. The awards and recognition we've received showcase our commitment to be a force for good:

. World's Most Admired Companies, Fortune 2022
. America's Most Responsible Companies, Newsweek 2022
. 100 Best Corporate Citizens, 3BL 2021
. Best Places to Work for LGBTQ Equality, Human Rights Campaign 2022
. 100 Best Companies, Seramount 2021
. Diversity Best Practices Leading Inclusion Index, Seramount 2021
. Best Companies for Dads, Seramount 2021
. Best Companies for Multicultural Women, Seramount 2021
. Top 10 Companies for Executive Women, Seramount 2021
. Military Friendly Employer Bronze, VIQTORY 2021
. Best Place to Work, Canada, Greater Toronto, 2021
. Top 50 - India's Best Workplaces for Women, 2021
. Top Workplaces in Brazil, 2021
. Asia's Best Workplaces, 2021

Hungry for What's Next
We exist to make food the world loves, and it shows. Our passion for people, doing good and creating delicious food has energized us for over 150 years. Breaking away from the pack is how we win, so we need your unique perspectives: your quirks, 'crazy' ideas, rigor and insatiable curiosity to make it happen. We want people who constantly experiment, embracing the new and bold, who keep pushing to turn ideas into reality, no matter how big or small. We've learned becoming the undisputed leader in food means continuously reshaping, reimagining and rebuilding- that only happens when you surround yourself with those who are hungry for what's next.

For more details check out

General Mills India Centre
General Mills India Center (GIC) operates out of Mumbai and supports the global operations of General Mills. The center was established in 2005 and has grown in strength. Today, we are a vibrant and diverse team of over 1500 employees that come together to champion business services for the various global entities of General Mills in the areas of Business Operations, Analytics Consulting, Logistics, Finance, IT Development & Technology Consulting, Consumer & Market Intelligence, Sales Capabilities, Research & Development.

Digital and Technology team
Digit al and Technology is the largest team in GIC, which focuses on understanding the latest and innovative trends in technology and leading the adoption of cutting-edge technologies at General Mills. The team closely collaborates with global business teams to understand business models and assess where technology can be leveraged to bring efficiency and disruption. Be it AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain or Enterprise Architecture, GIC Digital and Technology has something for every technology enthusiast who wants to work here. Our MillsWorks initiative is where we bring delivery model to life. Here, business and technology teams work cohesively in pods as ONE team, driven by a singular mission and focused on delivering value for the Company. Our employees, who work on large technology projects of strategic importance, are the Digital Transformation change agents.

Our service partnerships and employee engagement are cantered on advancing equity and strengthening communities. We believe in an inclusive culture and trust in the power of people who have a passion for learning and growing with technology. We believe in 'Work with Heart'. Work with Heart is focused on results, not facetime. If you are passionate about the latest in technology and want to make an impact on the digital transformation journey of a Fortune 500 company, we're waiting for you.

Job Overview
Role: Sr. D&T Analyst - Data Foundations, Commercial Operations
Location: Mumbai

The Digital and Technology team of General Mills India Centre is looking for a passionate and enthusiastic individual to manage Marketing Mix initiatives at General Mills in capacity of Sr. D&T Analyst specialised in Media Marketing and Measurement. This role will report into D&T Manager, DnA, CMI in India and functionally collaborate with Global Enterprise Team, CMI OU Leads, Multiple Media agencies and various vendor partners. It's an Individual contributor role where the incumbent will play the critical role of linking business objectives to technological capabilities, lead efforts to harmonise media data mapping across platforms to appropriate OU, provide leadership view on media spends & ROI, Planned Vs actuals, paid vs Earned impression. Additionally engage in Digital Deep Dive initiatives and support various data steward responsibilities such as maintain Nielsen dictionary, new products attributes, and Ad hoc data requests.

Role Responsibilities
. Create and sustain strong relationships/communication with a broad array of internal stakeholders to gain business context and with external partners to ensure the data meets business needs
. Manage multiple workstreams and lead process improvement initiatives to improve time to value for data
. Define and implement data quality metrics, monitoring mechanisms and data validation techniques to ensure the accuracy, completeness, and consistency of data across systems and platforms
. Keep track of media engagements for General Mills brands and maintain harmonised mapping/data validation process for weekly, bi-weekly, and monthly reporting.
. Understand how data sets are organized and structured including what it is, the relationships, and how it can be used for informed analysis
. Strong working knowledge of Media Data (Coupons/Social/Digital/Traditional) including exposure on Retail Media for measurement and optimisation, comfortable in adopting new tool/technology leveraged by General Mills and agency partners & become an SME
. Lead Spends data collection process at desired frequency, assign spends to measures using mapping and further align it to impressions for determining CPM, lead co-ordination efforts with media agencies/MMIX leads for troubleshooting spends gap
. Champion the Media Deep Dive initiatives, facilitate adding creatives in existing process and support onboarding new media partner with constant Ad hoc data requirements
. Stay up to date on technologies and best practices in data stewardship, governance, and management to drive continuous improvement
. Effectively communicate data issues, challenges, and opportunities to business stakeholders, transform business requirements in tasks and lead along with Tech Team/Vendor partners in data logics used across Integrated Measurement
. Exercise strong decision-making mandate across the team as a proxy to the product owner
. Prep and support the team on product demos - active participation in backlog grooming
. Should be comfortable to work on large data sets, Google Ad Manager, Google campai gn manager, Google research techniques to troubleshoot and identify data concerns/appropriate mapping fix
. Apply Agile Methodology to deploy change requirements via preferred methods accounting for priorities, time, and resources
. End to end project management on multiple projects that are in progress and planned

Must - have technical skills and experience
. 9-12 years of total experience with 6+ years of relevant experience in Marketing/Advertising/Mass Media in CPG (or related) industry
. 4-6 years of experience in leading a project or sub-projects
. Experience with data governance frameworks, such as DAMA (Data Management Association) or similar industry standards
. Proficiency in data management tools and technologies, including extracting, transforming, and loading (ETL), data orchestration, data quality and metadata management systems
. Proficiency with data analytics and visualization tools, such as Tableau, Power BI or Python, is a plus
. Analytical mindset and attention to detail in ensuring data quality, integrity, and security
. Strong problem-solving and critical-thinking abilities to address data-related issues
. Passion for data governance driving data quality via data application and understanding across an organization
. Exhibit a learning mindset and curiosity about consumer behaviour, types of consumer data and application
. Proficiency (hands-on experience) in GCP, SQL/Big Query, Advance excel functionalities, relational databases, or any data harmonisation tool
. Excellent analytical and prioritization skills, ability to multitask.
. Ability to manage multiple stakeholders/Vendors and businesses/teams together.
. Excellent communication skills- verbal and written

Good to have skills
. Bachelors/Masters in Marketing/advertisement/mass media & communications
. Experience in Market Research, Market Mix Modelling is preferred.
. Technologies - Google Cloud Platform, Tableau, SAP, DDL/DML, RPA, ETL/ELT, Microsoft Azure, GCM (Google Campaign Manager)

Skill proficiency expectations

Expert level

Intermediate Level

Basic Level

. Google Ad Manager, Campaign Manager, GCP, SQL, Big Query

. Data Harmonisation/Data Management

. Data Governance & Design

. Team Building

. Tableau

. Power BI

. Agile practices