Digital Marketing Manager - Faridabad, India - Skyria

Description

About Us:

At Skyria, we're on a mission to revolutionize activewear with products that blend high performance, style, and comfort. As a bootstrapped startup, we are driven by innovation, dedication, and the spirit of empowerment. Join us to make a tangible impact in the activewear industry.

Job Overview:

We are looking for a Performance Marketing Specialist to join our dynamic marketing team. This role focuses on managing and optimizing paid advertising campaigns across various digital platforms to drive sales and increase brand awareness.

Responsibilities:

• Plan, execute, and manage paid search, display, and social media advertising campaigns.
• Analyze and report on the performance of marketing campaigns to gain insight and assess against goals.
• Optimize ads for maximum ROI by testing different ad elements such as images, copy, and call to actions.
• Conduct keyword research, ad copywriting, and bid management to maximize efficiency.
• Collaborate with creative teams to guide ad creation and landing page design.
• Stay up-to-date with PPC and SEM trends and strategies.
• Manage a sizeable monthly advertising budget across multiple channels.
• Use analytics tools to track campaign results and provide actionable insights.
• Manage and oversee social media presence, ensuring brand consistency and engagement.

Qualifications:

• Proven experience as a Performance Marketing Specialist or similar role.
• Strong understanding of Google Ads, Facebook Ads, and other digital advertising platforms.
• Experience with SEO, SEM, PPC campaigns, and social media management.
• Excellent analytical skills and ability to mine data for insights.
• Strong communication and copywriting skills.
• Ability to work independently and in a team environment.
• Familiarity with analytical and database tools.
• Strong organizational and time management skills.