- Develop implementand manage SEO strategies to improve organic search visibility andtraffic across B2B brands.
- Perform detailedkeyword research to identify opportunities for content optimizationand new content development that align with businessgoals.
- Optimize website elements includingcontent meta tags and HTML structure to improve search enginerankings and user experience.
- Collaborate withthe content team to ensure that SEO best practices are integratedinto content creation contributing to the overall content strategywith a focus on SEO performance.
- Use analyticstools to track analyze and report on SEO performance metrics makingdatadriven decisions to refine and adjust strategies asneeded.
- Stay abreast of the latest SEO trendsand algorithm updates to ensure strategies remain effective andcompliant.
- Facilitate SEO training sessions forthe content team to enhance their understanding of SEO bestpractices and ensure a cohesive approach to contentcreation.
- Assist in managing the contentcalendar ensuring that SEO considerations are prioritized incontent planning and execution.
- Work withmarketing and sales teams to ensure that SEO strategies align withbroader marketing objectives and contribute to lead generationefforts.
- Bachelor s degree inMarketing Business Communications or a relatedfield.
- Proficient in the use of SEO tools (e.g.Ahrefs Moz) and analytics platforms (e.g. Google Analytics GoogleSearch Console).
- Solid understanding of Onpageand Offpage SEO principles and the ability to apply these in a B2Bmarket context.
- Demonstrated ability to workcollaboratively with content creators marketing teams and otherstakeholders.
- Strong analytical skills with theability to interpret data and insights to inform strategies andreport on SEO performance.
- Excellentcommunication and project managementskills.
SEO Executive - Ahmednagar, India - Zigsaw
Description
JobDescription
Role &Responsibilities:Education/Experience
SkillRequirements:Candidate must have a workingknowledge of::analyticstools,keyword research,b2b market context,seo training,seo bestpractices,seo,context,on-page seo,off-page seo,data,analyticalskills,seo tools,content calendarmanagement,analytics,management,seo trends,contentoptimization,content creation,search,seo strategies,b2b,projectmanagement,communication skills