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- Design Customer lifecycle strategies to support the delivery of Consumer Base segment KPIs.
- Design requirements and work with the communications team to create engaging campaign content to support all initiatives.
- Execute monthly and quarterly plans that maximize revenue through effective and targeted upsell, crosssell and increased product penetration.
- Monitor and report on the performance of these campaigns against agreed KPIs.
- Identify market opportunities, trends and threats and propose appropriate actions that can then become targeted activities to engage and grow the base.
- Extensive and effective operational team working with many stakeholders across the business.
- 3 to 5 yrs experience in retention marketing (Whatsapp & Email execution).
- Worked on Tools Moengage, Clevertap.
- Analytical and insight driven.
- Excellent interpersonal and communication skills with a strong ability to collaborate and influence.
Impact Guru - Mumbai, India - Impactguru
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