Digital Marketing Executive - Noida, India - The Mentors Circle

Description

Please note that the salary for this position is INR 30,000 per month maximum. Only apply if this is acceptable.

We are looking for an experienced Digital Marketing Executive to assist in the planning, executing, and optimising of our online marketing efforts. Promoting products and services through digital channels is a complex procedure with great potential that becomes increasingly useful for companies such as ours.

• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Particular focus on Digital marketing, including all modes of social media Facebook, Instagram, , Twitter, e-mail marketing etc.
• Design, build and maintain our social media presence with the help of a regular campaign.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Desired Candidate Profile

• Proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google AdWords, Web Trends, Similar Web, Social Sprout)
• Experience in setting up and optimizing Google Adwords campaigns
• 1-3 years of experience(preferably)
• Education UG :B.Tech/B.E. in Any Specialization, BCA in Any Specialization