- AdobeAnalytics Implementation: Lead the endtoend implementation of AdobeAnalytics ensuring accurate data collection and tagging on variousdigital platforms.
- Data Analysis: Analyze datafrom Adobe Analytics to identify trends patterns and areas forimprovement. Provide actionable insights to enhance marketing anduser experience strategies.
- Report Generation:Create customized indepth reports and dashboards to track KPIs andkey performance metrics. Ensure that stakeholders have access torelevant and realtime data.
- ConversionOptimization: Collaborate with crossfunctional teams to identifyopportunities for improving conversion rates and user engagementand implement strategies to drive results.
- A/BTesting: Design execute and analyze A/B tests to optimize userjourneys content and digital marketingcampaigns.
- User Behavior Analysis: Study userbehavior and preferences to recommend changes in website designcontent and functionality to enhance userexperience.
- Tag Management: Manage and maintaintagging strategies to ensure the accuracy and consistency of datacollected by Adobe Analytics.
- Collaboration:Work closely with marketing web development and design teams tointegrate datadriven decisionmaking into the organization's culture.
- Stay Current: Keepuptodate with industry trends and Adobe Analytics updates tocontinuously improve the digital analyticsstrategy.
- Design implement and maintain AdobeAnalytics tracking solutions to capture relevant data points andmetrics across digital properties.
- Developcustom tracking requirements using JavaScript data layerimplementations and Adobe Launch/DTM (Dynamic TagManagement).
- Configure Adobe Analytics reportsdashboards and segments to provide actionable insights into userbehavior conversion funnels and campaignperformance
Adobe AnalyticsBhawna Bansal - Sany, India - Coders Brain Technology Pvt. Ltd.
Description
JobSummary:AdobeAnalytics Specialist will be responsible for leveraging yourextensive experience to provide insights make datadriven decisionsand optimize digital marketing strategies. Candidates will play akey role in improving our online presence and enhancing the overallcustomerexperience.
KeyResponsibilities:
adobe,analytics,adobeanalytics