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- Data Analysis: Cultivate a thorough understanding of business, consumer, and content dynamics using various analytical tools and platforms.
- Consumer Strategy: Analyze vast amounts of unstructured data, applying analytical frameworks to extract relevant insights and recommendations for addressing business challenges.
- Content Development: Evaluate and apply emerging trends across various categories and consumer segments to inform content strategy.
- Brand Risk Management: Identify and assess potential threats to business integrity and leadership, ensuring timely responses and interventions.
- Thought Leadership: Create capabilities and initiatives that position the practice for future readiness.
- Insight Generation: Develop queries and dashboards to aggregate insights, monitor potential crises, and maintain consumer engagement.
- Stakeholder Collaboration: Partner with key stakeholders to co-create growth opportunities, tackle business challenges, and provide services with integrity and discipline.
- Business Impact: Deliver insights and strategic intelligence that drive business growth.
- Innovation: Design innovative systems to facilitate efficient, data-driven decision-making.
- Thought Leadership & Strategic Narrative Development.
- Brand Risk Management.
- Postgraduate degree from a recognized institution.
- Proficiency in Tamil is essential.
- Minimum of 2 years of relevant experience.
- Strong understanding of the digital and social media landscape, including key platforms.
- Training on various analytical tools will be provided; candidates are expected to work hands-on post-training.
- Experience in data analytics is crucial.
- Familiarity with basic regression techniques and their application in R/Python is preferred.
- Experience in managing and servicing executive-level stakeholders is advantageous.
- Background in brand marketing or agency roles with a focus on consumer insights is beneficial.
- Experience in social listening is a plus.
- Ability to present data in formats that are actionable for business units is desired.
- Strong personal impact and exceptional written and verbal communication skills are essential, as storytelling through data is a key aspect of this role.
- Capacity to thrive in a fast-paced, often ambiguous, and challenging environment.
- A deep passion for content is essential.
- A strong drive for business development to enhance trust and expand portfolio offerings.
Lead Business Insights Analyst - Mumbai, India - The Walt Disney Company (India)
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Description
Job Summary:
About the Position:
Join our Consumer Strategy and Innovation (CSI) team – a consultancy and analytics division dedicated to maximizing value for consumers and clients through innovative technology solutions. In this role, you will spearhead strategic initiatives for content and monetization, leveraging data-driven insights to influence business and brand direction. Your collaboration with key stakeholders, including business leaders, sales teams, content creators, and technology experts, will be essential in addressing critical challenges and seizing business opportunities.
Context:
As we transition into an era dominated by big data, the entertainment landscape is undergoing significant transformation. Insights derived from consumption data, sales expenditures, digital interactions, and cultural studies reflect evolving consumer behaviors, aspirations, and concerns. By combining these insights with a comprehensive understanding of business goals, competitive dynamics, and market opportunities, we can unlock future potential. If you are enthusiastic about business strategy, excel at problem-solving, and possess a strong analytical mindset, the CSI practice is the ideal environment for you.
Key Responsibilities:
Performance Metrics:
Qualifications:
Knowledge and Skills:
Personal Attributes:
About The Walt Disney Company (India):
With over 30 years of influence in the Indian media landscape, The Walt Disney Company (India) is a leading media conglomerate, reaching over 750 million viewers monthly across India and beyond.
Our diverse channel portfolio spans general entertainment, films, sports, infotainment, children's programming, and lifestyle content in multiple languages. We produce over 20,000 hours of content annually and operate more than 70 channels, reaching a significant majority of TV households in India.
Our sports network, featuring over 14 channels, is at the forefront of transforming sports in India, contributing to the nation's evolution into a multi-sporting culture.
Disney+ Hotstar, India's premier streaming platform, has revolutionized entertainment consumption, offering an extensive library of TV shows, movies, and live sports events across various languages.
Our presence in the Indian film industry through Star Studios further enhances our commitment to delivering exceptional content and experiences.