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  • Digital Marketing Specialist - Delhi, India - Buddys Infotech

    Buddys Infotech
    Buddys Infotech Delhi, India

    1 month ago

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    Description

    Job Title: Digital Marketing Specialist

    We are seeking a highly motivated and skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will be an expert in SEO, Google Ads, Instagram/Facebook ads, Social Media Optimization (SMO), and Lead Generation.

    Key Responsibilities:

    • SEO Management:
      • Develop and implement effective SEO strategies to improve website ranking on search engines.
      • Conduct keyword research, on-page, and off-page optimization, and monitor website traffic analytics.
    • Google Ads Management:
      • Create, manage, and optimize Google Ads campaigns to ensure optimal performance.
      • Track and analyze campaign performance, making data-driven recommendations for improvements.
    • Social Media Advertising:
      • Design and implement paid advertising campaigns on Instagram and Facebook to drive brand awareness, traffic, and leads.
      • Monitor and analyze the effectiveness of social media ad campaigns, ensuring that targets are met.
    • Social Media Optimization (SMO):
      • Develop and execute strategies to increase organic social media reach and engagement across platforms (Facebook, Instagram, LinkedIn, etc.).
      • Manage daily content planning and execution for social media accounts.
    • Lead Generation:
      • Plan and execute strategies to generate quality leads through various digital channels.
      • Utilize tools and platforms to maximize lead capture and conversion.
    • Team Management:
      • Collaborate effectively with other digital marketing professionals, content creators, and design teams.
      • Provide leadership and guidance to junior team members, ensuring the smooth execution of campaigns.

    Requirements:

    • 1-2 years of proven experience in Digital Marketing, with a focus on SEO, Google Ads, and Social Media Advertising.
    • Expertise in Google Ads, Facebook/Instagram Ads, and other social media platforms.
    • Strong understanding of SEO, including on-page, off-page, and technical SEO best practices.
    • Proficient in lead generation techniques and tools.
    • Excellent communication skills, both written and verbal.
    • Strong analytical skills and the ability to derive insights from data.
    • Team-oriented with the ability to collaborate effectively in a fast-paced environment.
    • Knowledge of marketing automation tools and CRM systems is a plus.
    • Ability to work independently and take initiative.

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