- New client acquisition across all operational regions
- Drive, manage and grow revenue through SEO and PPC for all websites
- Rationalize, optimize and oversee the structure and content of our regional and global websites, links, and blogs to ensure a healthy and growing flow of connections with our target audience. Ensure there is a process to ensure content is topical, relevant and up to date; and proactively managed where key pages are search engine optimized, and there is personalization of engagement with visitors to our sites.
- Own, build and drive the overall go-to-market strategy to further extend Trinka's reach into the education segment.
- Work closely with the Demand Generation team in the development of campaigns and programs that will drive leads and revenue.
- Gain and maintain a deep understanding of our product offerings, customers, prospects, competition, and market, and apply this knowledge to influence the product roadmap and business strategy.
- Analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales processes and make recommendations for improvement.
- Enable sellers to be successful with trainings and tools, including pitch decks, product demos, use cases, and battle cards.
- Develop value-based messaging and positioning that communicate how solutions uniquely solve audience problems, and collaborate with the Content Marketing and Growth teams to bring the story to life through collateral, web content, videos, presentations, white papers, and more.
- Monitor and report on the performance of our product in the market, and communicate the results of related sales and marketing efforts.
- Consistently ranked among the Best Employer brand awards – National "BEST EMPLOYER" Brands – 2021, "ASIA'S BEST EMPLOYER Brand Awards – 2021 & "SILVER STEVIE AWARDS" for "GREAT EMPLOYERS"
- Recipient of Common Sense Advisory Award – Top 75 Global Language Service Providers in the World.
- Recipient of HRAI Award for Most Innovative L&D Program & HRAI Award for Outstanding Employee Engagement Strategy
- Recognized as Top 10 Pharma & Life Science Tech Solution Providers by APAC CIO outlook
- Recipient of Top 100 Award for 100 Most Promising Companies
Senior Manager - Mumbai, India - Trinka
Description
Trinka ) is an AI-powered English grammar checker and language enhancement writing assistant designed for academic and technical writing. Built by linguists, scientists, and language lovers, Trinka finds and corrects thousands of complex writing errors — so you don't have to. Trinka corrects contextual spelling mistakes, and advanced grammar errors, enhances vocabulary usage, and provides writing suggestions in real-time. Trinka goes beyond grammar to help professionals and academics ensure professional, concise, and engaging writing. With subject-specific correction, Trinka understands the nuances in the expression of each subject and ensures the writing is fit for the subject. Trinka's Enterprise solutions come with unlimited access and great customization options to all of Trinka's powerful capabilities.
Our mission is to empower people to write, communicate and publish confidently in English. Trinka is built on 15+ years of Enago's editorial experience ), Enago is a global company active in 120+ countries serving 2 million authors since 2005. Trinka is unique: it understands the nuances of technical and formal writing, it goes beyond simple grammar and spelling to ensure total language improvement. Trinka is trained on millions of well-written papers and articles covering 1300+ subject areas including medical, life science, biology, physical sciences, engineering, humanities, business, and arts to give you the most relevant suggestions.
The Opportunity:
As the Senior Product Marketing Manager, you will help establish and build as a B2B product offering in the global market.
In this role, you will:
Know our Team:
We are a bunch of passionate researchers, engineers, and designers who came together to build a product that can revolutionize the way any research-intensive projects are done. Reducing cognitive load and helping people to convert information into knowledge, is at the core of our mission. Our engineering team is building a scalable platform that deals with tons of data, AI processing over the data, and interactions of users from across the globe. We believe research plays a key role in making the world a better place, and we want to make it easy to approach and fun to do
Know about our Culture:
Crimson's Culture nurtures Crimsonites to give their best and become the greatest version of themselves, personally and professionally.
We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career.
In a nutshell, Crimson's culture empowers everyone to speak freely, learn passionately, work flexibly, and grow fearlessly.
Let's take a closer look at some of the pillars of our Culture
Open Communication | Meritocracy | Creative Thinking | Keeping it Light | Customer Centricity | I am Crimson
Awards and Recognition:
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Interested applicants kindly share your updated resume on
Regards,
Ruchita