D2C Manager - Mumbai, India - Pidilite Industries Limited

Description

• Set-up D2C portals for key identified spaces by delivering on following-
• Portal Development
• Identify agencies for D2C Portal development.
• Arrange for proposals from agencies, negotiate and close the best one.
• Capture all the features to enable consumers with best navigation journey on portal with less clicks for better conversions.
• Portal infrastructure
• Product cataloguing
• Pricing and promos
• Appropriate Titles with right keywords
• A+ Content with relevant keywords
• Legal and regulatory compliance
• Order management infrastructure
• OMS and WMS infrastructure
• Integration with SAP/ ERP for real time sales
• Payment Gateway
• Last mile delivery partner selection and integration with OMS and WMS system
• Consumer Care feedback management
• Demand Generation
• Manage agency for driving demand.
• Proficient with key KPIs of Google Analytics, FaceBook, Instagram etc.
• Define key KPIs and track them daily.
• Generate key insights and build action plans for better conversions.
• Understand consumer life cycle and identify opportunities for growth.
• Manage the budget for advertisement and promotion.
• Sales & Marketing
• Achieve monthly/Quarterly sales targets.
• Forecasting- Monthly demand planning and alignment with supply chain team.
• NPD launches in collaboration with brand teams.

Candidate Requirements:

Bachelor's Degree

5-6 years of experience + 2 years of managing D2C business

Should have built and grown D2C channel

Location- Mumbai and be flexible to travel when needed