Marketing Specialist - India - Muslim Food Bank and Community Services Society

Description

You will be responsible for defining marketing strategies across MFBCS , including brand (awareness campaigns, creative ideas, and image-building) and growth (SEO/SEM initiatives, landing pages optimizations, product creation, traffic/user acquisition, and other growth-related initiatives) strategy. You will accomplish this by collaborating with the relevant Executive and Marketing team members. You will be expected to work to build a comprehensive marketing strategy for MFBCS's programs, overseeing them to completion.

Key Responsibilities:

• Understanding and Alignment: Become familiar with MFBCS programming objectives and client service philosophy, ensuring a clear understanding of your role in achieving contractual goals and outcomes.
• Collaboration: Collaborate closely with MFBCS employees, managers, and volunteers to discuss media, website, and graphics needs, fostering a collaborative and creative work environment.
• Content Creation: Assist in producing newsletters, campaign reports, or promotional materials to effectively communicate our initiatives and impact.
• Graphic Design: Design eye-catching posters, newsletters, brochures, and produce/edit videos using various computer software, such as Adobe Illustrator, Photoshop, or Canva, as needed.
• Website Development: Take charge of the development and maintenance of our websites, ensuring they meet all SEO, performance, user experience, and other standards that match or exceed industry benchmarks.
• Project Management: Manage projects efficiently utilizing our project management system (ASANA) to ensure deadlines are met and objectives are achieved.
• Effective Communication: Maintain constant communication with team members via Teams, Zoom, and other means, ensuring everyone is aligned and informed about ongoing initiatives.
• Adaptability: Be prepared to perform any other assignments as required to support MFBCS's mission and objectives.
• Online Presence: Assist in enhancing our online presence, including website management, email marketing, and other digital platforms.
• Email Marketing: Design and execute engaging newsletters using platforms like MailChimp to keep our supporters informed and engaged.
• Social Media Management: Produce captivating Instagram Stories and prepare graphics for blogs, websites, and various social media platforms to promote our activities effectively.
• Proficiency in the use of office software applications including MS Office tools (Word, Excel, PowerPoint) for communication and reporting.
• Demonstrated ability using email marketing systems and content management systems (such as WordPress and Drupal).
• Familiarity with web technologies including HTML, CSS, wikis, image formats, streaming media, and search engines.
• Knowledge and demonstrated understanding of graphic design principles and a working proficiency in Adobe Creative Suite products including InDesign, Illustrator, Photoshop, Acrobat, Flash.
• Ability to think creatively and use research and analytic skills.
• Demonstrated proficiency in project management and ability to complete multiple projects with competing deadlines.
• Demonstrated written and oral communication skills with proven ability to communicate with diverse audiences.
• Demonstrated ability in copy-editing, proofreading and preparing content for publications, documents, reports, and communication materials for mass distribution.
• Proficiency in event planning, coordination, and facilitation.

Qualifications:

• Bachelor's degree in Multimedia, Marketing, Graphic Design, or a related field.
• Proficiency in graphic design software such as Adobe Illustrator, Photoshop, or Canva.
• Experience in website development and SEO optimization.
• 5+ years experience in marketing.
• Familiarity with project management tools like ASANA.
• Strong communication and collaboration skills.
• Previous experience with email marketing platforms like MailChimp.
• Creativity and a passion for making a positive impact in the community.

About Muslim Food Bank and Community Services Society ("MFBCS")

MFBCS is a community based charitable organization that provides food assistance and advocates self-reliance by providing case management, counselling, emotional support, youth development and capacity building. Through case management and counselling, MFBCS recognizes the challenges that people face in supporting themselves and helps them overcome these challenges by focusing on six core areas: Food Insecurity, Employment, Housing, Education, Skills Development and Mental Health Support. Since 2010, we have transformed lives and empowered people to become self-reliant, and who in turn have joined us to help others. Our vision is to live in a world where humanity is driven by compassion and love, when people help each other to become self-reliant so that they can in turn help others in their challenges.

• MFBCS's approach to dealing with the needs of people is simple, yet has a massive impact. We make charitable giving to help those in need, achievable and rewardable, ensuring everyone can help those in need by donating or contributing knowledge or skills. MFBCS has one of the fastest-growing volunteer base in Canada.