Digital Marketing Executive - Bengaluru - NextWebi IT Solutions Pvt. Ltd.

    NextWebi IT Solutions Pvt. Ltd.
    NextWebi IT Solutions Pvt. Ltd. Bengaluru

    5 days ago

    Default job background
    Technology / Internet
    Description

    Job Title:

    A Digital Marketing Specialist will be responsible for developing and implementing effective search strategies based on audience insights and search behavior.

    Roles and Responsibilities:

    • Map and improve our client's SERPs with competition on targeted keywords by performing ongoing keyword research and discovery, expansion, and optimization.
    • Track, report, and analyze website analytics and PPC initiatives and campaigns to optimize performance.
    • Manage campaign expenses and achieve maximum ROI from the spend while staying within allocated resources.
    • Create and optimize copy and landing pages for search engine marketing to drive conversions.
    • Research and analyze competitor advertising links and keywords to identify opportunities for improvement.
    • Collaborate with the technology team to ensure SEO best practices are implemented across all client properties.
    • Work with the digital marketing team to drive SEO in content creation and content programming.
    • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
    • Generate leads for our clients through effective digital marketing strategies.

    Requirements:

    • Manage Google AdWords and Google Analytics while ensuring optimal performance of SEO, SMM, ORM, SMO, and SEM efforts.
    • Bachelor's degree or higher in Advertising, Computer Science, or Mathematics/Statistics.
    • Familiarity with HTML & CSS and ability to guide technology teams on implementing essential on-site SEO elements and offsite projects like Google AMP.
    • Passion for the internet and digital marketing with a focus on driving results.
    • Ability to work across teams, manage projects, and multitask with attention to detail.


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