Product Marketing Specialist - Hyderabad, India - Akrivia HCM

Description

We are looking for a driven and creative Product Marketing Specialist to join our growing team. In this role, you will develop and execute go-to-market strategies for new products and features. You will work closely with product managers, designers, and other marketers to understand the product roadmap and translate it into compelling marketing initiatives.

Responsibilities:

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches.
• Conduct market research to identify target audiences and understand customer needs.
• Develop marketing collateral, such as product brochures, website copy, and presentations.
• Manage and analyze marketing campaign performance using data and metrics.
• Support the sales team with enablement and competitive intelligence.
• Stay up-to-date on industry trends and competitor activity.
• Participate in cross-functional team meetings and contribute to brainstorming sessions.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• 2-3 years of experience in product marketing or a related field (a plus).
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Ability to work both independently and as part of a team.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Basic data literacy is a plus.