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  • SEO/SEM Specialist - new delhi - Celeris

    Celeris
    Celeris new delhi

    2 weeks ago

    Default job background
    Description

    SEO/SEM Specialist

    We are looking for an SEO/SEM specialist to manage all search engine optimization and marketing activities. This role involves overseeing all aspects of SEO, including content strategy, link building, and keyword strategy, to increase rankings on major search networks.

    The successful candidate will be responsible for managing SEM campaigns on Google, Yahoo, and Bing to maximize return on investment (ROI).

    Roles and Responsibilities

    • Site-Level Optimization: Improve site structure, page construction, compelling copywriting, and update metadata.
    • Keyword Research: Conduct keyword lists and content/keyword mapping.
    • Prioritize SEO Initiatives: Identify the most impactful SEO initiatives.
    • Manage SEO Campaigns: Take sole responsibility for various SEO campaigns where required.
    • Benchmark Competitors: Analyze competitors' SEO efforts.
    • Communicate Search Landscape Changes: Keep stakeholders informed about changes in the organic search landscape.
    • Measure Traffic Growth: Monitor traffic growth through Google Webmaster and Analytics, and adapt to the latest SEO changes to deliver strong results.
    • SEO Maintenance: Perform regular SEO maintenance and monitor performance.
    • Analyze Competitor Backlinks: Examine competitor backlink profiles.
    • Content Creation: Develop content for online mediums, including blogs, websites, infographics, online videos, competitions, and social media campaigns.

    Required Skills

    • Familiarity with Content Management Systems: Experience with WordPress or other content management systems.
    • Digital Marketing Experience: Knowledge of Digital Marketing, Google AdWords, Google Analytics, Facebook Pixel.
    • In-Depth Keyword Research: Ability to conduct thorough keyword research.
    • Off-Page SEO: Develop and execute off-page SEO through link building.

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