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    Retention Specialist - Mumbai, India - Qrata

    Qrata
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    Description

    Knowledge and Skill / Qualification Requirements

    ● Bachelor's/Master's degree in Marketing, Business Administration, Analytics or a related field.

    ● Strong analytical skills & proficiency in data analysis tools such as Excel, tableau, and python will be a plus.

    ● 1.5+ years of experience in CRM retention marketing or related roles.

    ● Experience with CRM platforms & marketing automation tools such as Clevertap, Gupshup, Netcore.

    Job Description

    ● Execution & Development of Comprehensive CRM strategies to enhance retention & loyalty & bring innovation to the existing program.

    ● Utilise data analysis techniques to identify key customer segments & opportunities for targeted campaigns.

    ● Responsible for execution & analysis of Prive (customer loyalty program), including membership, acquisition, segmentation, rewards & redemption process.

    ● Collaborate & execute closely with cross-functional teams to align CRM & CLM campaigns/programs .

    ● Monitor & analyse campaigns & overall metrics of the program providing actionable insights to drive measurable results.



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