Creative Strategist - Mumbai - Dentsu Amp

    Dentsu Amp
    Dentsu Amp Mumbai

    1 day ago

    ₹600,000 - ₹1,800,000 (INR) per year * Marketing / Advertising / Public Relations
    Description

    Role Overview

    We're looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

    Roles and Responsibilities:


    • Lead creative strategy for brand campaigns, digital series, and social-first content pieces


    • Build content calendars, channel strategies, and creative decks that align with business objectives
    • Translate briefs into sharp, actionable content ideas across genres and formats


    • Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life


    • Analyze platform trends, audience behavior, and content performance to optimize content plans
    • Craft and refine brand voice guidelines tailored for video content


    • Present strategies and campaign ideas to clients and internal teams


    • Contribute to pitch decks and creative proposals for new business opportunities

    Qualifications:


    • Have 2-3 years of experience in


    • strategy, digital marketing, or agency-side creative planning


    • Have worked on brand campaigns, digital content, or social media storytelling


    • Can balance creativity with analytics, using performance data to inform strategy


    • Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.


    • Know how to brief creators, copywriters, and video teams effectively


    • Are comfortable presenting and owning rooms, client-facing experience is a plus


    • Stay updated with trends, meme culture, and emerging formats in digital content

    Bonus Points:


    • Background in video content, branded storytelling, or influencer-led campaigns


    • Experience working with fashion, fintech, or lifestyle brands


    • Strong copywriting or scripting abilities

    * This salary range is an estimation made by beBee
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