Digital Media manager-Mumbai - ICICI Prudential Life Insurance

Description

Digital Media manager-Mumbai

Understand the requirement, define clear media objectives in sync with the
business and campaign objectives
Determine, plan and buy the best and most efficient media mix for promotions
Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital)
Regularly report campaign results
Optimise media strategies for varying audiences across channels
Keep a tab and review media budgets
Negotiate with media channels to close competitive deals to ensure cost efficiencies
Adept with planning media to support new product launches
Identify newer audiences
Build relationships with media influencers to promote our brand
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities