Senior Executive - Coimbatore, India - Vatatree Consulting

Description

Job Title:

Senior Executive Marketing (Retail)Location: CoimbatoreType: Fulltime PermanentExperience: 3 to 4 years in Retail Marketing
JobDescription: Join ourrenowned retail chain that manages multiple brand stores acrossIndia as a Senior Marketing Executive. Youwill be a key player in driving marketing initiatives for ourretail business helping to enhance brandvisibility customer engagement and overall growth.

You will have the opportunity to work onvarious marketing activities with a strong focus onretailspecific strategies to attract andretain customers.

Responsibilities:


Brand Promotion:Develop and execute marketing strategies to promoteour retail chain and individual brandstores. This includes creating brandspecific campaignsinstore promotions and partnercollaborations.


InStoreMarketing:

Plan and implement instore marketinginitiatives to enhance the shoppingexperience such as visual merchandising signage and promotionaldisplays


CustomerEngagement:

Devise and execute customer engagementprograms to build brand loyalty and increaserepeat business. This may include loyalty programsfeedback mechanisms and customer surveys.


Digital Marketing:

Manage the digital marketing efforts for the retailchain including website updates social mediamarketing and email campaigns to drive online andoffline traffic to the stores


Local Store Marketing:

Collaborate with store managers to develop andexecute local marketing strategies tailoredto specific store locations considering localdemographics and competition


Advertising andPromotions:

Coordinate advertising campaignsincluding print radio and onlineadvertisements and instore promotions and events to drive foottraffic and sales


Market Research:

Conduct market research and analysis to identifyemerging trends customer preferences andcompetition. Use this data to develop marketingstrategies.


Sales Support:

Collaborate with the sales team to provide marketingsupport such as sales training materialsproduct knowledge resources and promotions to boostsales performance


Budget Management:

Assist in budget planning and management formarketing activities ensuring costeffectivecampaigns and tracking expenses


Performance Reporting:

Regularly report on the performance of marketingcampaigns and initiatives measuring keyperformance indicators (KPIs) andrecommending adjustments as needed


Collaboration:

Coordinate with brand managers and store managers toalign marketing efforts with brandobjectives and storespecific goals.

CONSOLIDATED PRIVATE LIMITED HQ ADDRESS:
NO. 185 BASHYAGARALU ROAD RS PURAM COIMBATORE WWW.CONSOLIDATED.


ONE
Requirements:
Proven experience in retail marketingpreferably within the retail industry in India.
Strong marketing skills with a focus onretailspecific strategies. Exceptionalcommunication and copywriting skills.
Proficiency in Microsoft Excel and otherrelevant marketing tools. Ability to workwith crossfunctional teams and collaborate effectively.
Bachelors degree in Marketing Business or arelated field. Creative thinking and astrong sense of aesthetics to create visually appealingmarketing materials.
performance reporting,retail marketing,localstore marketing,cross-functional collaboration,copywriting,marketresearch and analysis,sales support,in-store marketing,budgetmanagement,marketing,market research,advertising,promotionalactivities,digital marketing,customer engagement,brandpromotion,collaboration,email campaigns,aesthetics,creativethinking,microsoft excel,communication,consolidated privatelimited