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- Primary trade marketing supportto India regional business teams across sales Service dealerdevelopment and rides to provide close marketing support &strategic interventions across all their interfaces to driveenquiry & customer satisfaction.
- Primarycustodian in building & executing the annual regionalpromotional calendar (insearch/intender) as per brand tenetsprovided by head office across Above the Line (ATL) / Blow the line(BTL) channels in conjunction with Business / Public Relations /Customer Relationship Management (CRM) & Rides teams deliveringannual business funnels (marketwise & model wise)
- Ensure Strict adherence to brand guidelines across allconsumer touch points within the region as prescribed by headoffice (lead for regional event associations/sponsorships/productplacements)
- Analyzing Monthly MIS data andconversion funnels and reporting
- Ownership ofZonal Strategic Business Plan (SBP) budget & Adherence tospends monthly phasing of advertising & promotion
- To identify and nurture suitable BTL agencypartners/vendors to drive the customer engagement strategy &conduct BTL events/promotions across targeted markets and touchpoints in order to deliver the strategic job to be done for eachcustomer segment
- Overall custodian of themarketing / business funnel for the region at both product level aswell as state level
Regional Marketing Manager - Sany, India - Randstad India
