Specialist/Manager - Performance Marketing - Retail (4-12 yrs) - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Performance Marketing Specialist/Manager


    Responsibilities:

    • Develop and execute comprehensive performance marketing strategies to drive traffic, conversions, and revenue across multiple digital channels including Google Ads, SEM, social media advertising, display advertising, and affiliate marketing.
    • Lead a team of performance marketing specialists, providing guidance, mentorship, and support to drive individual and team performance.
    • Collaborate with crossfunctional teams including creative, analytics, product, and sales to develop integrated marketing campaigns that deliver maximum impact.
    • Oversee the planning, execution, and optimization of digital advertising campaigns, including budget allocation, targeting, ad creative development, and landing page optimization.
    • Monitor campaign performance on a regular basis, analyze key metrics, and provide actionable insights and recommendations to improve performance and drive continuous optimization.
    • Stay informed about industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.
    • Drive testing and experimentation initiatives to uncover new opportunities for growth and optimization.
    • Manage relationships with external partners including agencies, vendors, and technology providers to maximize campaign performance and ROI.
    • Provide regular reporting and updates to senior leadership on the performance of marketing campaigns, including ROI, CPA, ROAS, and other relevant metrics.

    Skills required:

    • 412 years of work experience in performance marketing with a strong focus on digital advertising channels.
    • Bachelor's/Master's degree in marketing, Business, or related field.
    • Proven track record of developing and executing successful performance marketing strategies that drive measurable results and achieve business objectives.
    • Deep expertise in digital advertising platforms such as Google Ads, SEM, social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), and display advertising networks.
    • Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights to inform decisionmaking.
    • Experience to lead a team of performance marketing professionals.
    • Excellent communication and interpersonal skills with the ability to effectively communicate complex ideas and strategies to internal and external stakeholders.
    • Google Ads certification and other relevant certifications are a plus.

    Other Important Information:

    • Compensation: Based on current skills and expertise
    • Location: based in our corporate office in Gurgaon
    Become an Authority in your Field

    • The senior management has strong expertise in building consumer internet ventures
    • We aim to do cuttingedge work that helps us become experts in our individual fields of work
    • 91mobiles is VC funded, & has achieved breakeven a stable, yet high growth opportunity