Lead - Performance Marketing - SaaS Startup (4-10 yrs) - Chennai, India - iimjobs

Description

Performance Marketing Lead - Saas Startup

Responsibilities:
- Be the owner of pipeline driven from digital channels to support sales motions.

- Create and implement a comprehensive inbound marketing strategy that includes identifying target audiences, acquisition channels, high impact opportunities for optimization, and budget allocation.

- Manage and optimize our website funnel and acquisition channels including organic, paid media (Search & Social).

- Manage our SEO strategy and implementation. Perform regular keyword research & website audits to identify tech SEO opportunities to improve efficiency.

- Work closely with the content team to build the content calendar based on our SEO strategy.

- Build and maintain our paid media strategy across channels like Google, LinkedIn and Facebook.

- Build and execute a pipeline of experiments across our channels to optimize the website conversion rate and improve CAC.

- Collaborate cross-functionally with sales, growth & product marketing teams to identify opportunities to execute new campaigns.

Ideal candidate and the expertise that we expect:

- 4+ years of experience in handling digital channels for growth stage startups. SaaS experience is a plus.

A genuine curiosity about SaaS and SaaS products; Adept with technology and tools.

Nifty Excel/Sheets skills.
- Ability to framework-ize thoughts, communicate clearly and make genuine compelling pitches

- Be exceptionally detail-oriented and analytical with strong problem-solving skills.

- Prior experience working with Google, Facebook and LinkedIn ads and a strong understanding of account structure and how the channels work.

- Excellent quantitative and data analysis skills and an experiment-and-learn min