Google Ads Specialist - Noida - Lantern Digital Services

    Lantern Digital Services
    Full time
    Description

    Experience : 5+ years

    Key Skills : Google Google Ads, Ppc Campaigns, Keyword Research, AdWords, PPC, Ppc Management, Campaign Development, Google AdWords, Ppc Marketing, Pay Per Click

    About Role:

    Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International Clients.

    Responsibilities :

    • End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
    • Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
    • Drive campaign optimizations via experiments new initiatives A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more
    • Campaign Analytics Measure and report performances of all marketing campaigns against goals
    • Research and analyze competitor advertising strategy and tactics
    • Collaborate with internal teams to create landing pages and optimize the user experiences
    • Optimize the ad copy, landing pages for better results
    • Analyse creative performance
    • Budget management
    • Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

    Job Qualifications and Skill Sets :

    • Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
    • In-depth knowledge of Google Ads Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
    • Analytical approach + Data-Driven Thought Process + Optimization mindset
    • The ability to think creatively, own things and work independently in a fast-paced environment
    • A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
    • Competency in Excel and PowerPoint for analysis presentations
    • Excellent communication skills and problem-solving abilities

    Previous Experience :

    • Experience in running large scale App Install campaigns
    • Exposure and experience to lead marketing in the Middle East, International Markets
    • SEO On-Page and Off-Page SEO optimization levers
    • Experience with Analytics and Attribution platforms like Branch, CleverTap
    • Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix
    • Experience with DSPs like DV-360, In-Mobi, Revx
    • Experience with content platforms like Taboola, Outbrain
    • Experience with re-marketing platforms like Criteo, Adroll

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